LIFESTYLE

Reebok will bring plant-based footwear to the global market later this year under its Cotton + Corn sustainable product initiative, an initiative developed by the Reebok Future team to create shoes “made from things that grow.” The first release will be a shoe comprising of organic cotton & a base originating from industrially grown corn. Reebok has […]

In India, a lot of married women with an unmet need for family planning than any other country, and social stigma and a lack of privacy in stores has kept condom use to less than 6 percent of contraceptive methods. Reckitt Benckiser’s Durex India unit is trying to counter that with “Durex Jeans.”  The two-condom

Accor Hotels to bring global hotel chains 25 Hours & Banyan Tree in India, to strengthen its existing brands in the country. Banyan Tree is a leisure hotel & 25Hours is a mid-scale lifestyle hotel brand known for being a popular food and beverage destination in some of the German cities where it operates. AccorHotels

Di Bella Coffee which currently runs 11 outlets in Mumbai, plans to expand its presence by launching 20 more stores. It also plans to set up cafes in Delhi, Bangalore and Gujarat. The Australian coffee chain is also working on selling packaged instant coffee under the Di Bella brand. Millennials always look out for cool

With an aim to fast-track payments in its outlets, beverages chain giant Tata Starbucks has launched multiple payment options through its mobile application. The app will empower customers with a fast and convenient way to pay for in-store purchases and earn Stars through the loyalty program using their mobile device. The move makes Tata Starbucks

The Nike Pro Hijab has been in development for a year. Athletes contributed input into the product, and figure skater Zahra Lari was among those who tested it and posted photos of herself wearing the hijab on her Instagram page The pull-on hijab is made of light, stretchy fabric that includes tiny holes for breathability and an elongated back

Sportspersons like Mary Kom, Sardar Singh, Sushil Kumar, the Indian Hockey Team and Vijender Singh use a brand, Shiv-Naresh, which has been expanding quietly in the Indian sportswear market.  Based in West Delhi’s Karampura, the company’s showroom and office do not come anywhere close to its illustrious competitors like Nike, Adidas and Puma. Yet it

High-tech men’s underwear at $70 disrupts sleepy $8 billion categories. The office of Tommy John in lower Manhattan is here to disrupt a ubiquitous product- ‘the underwear’. It is part of a growing drive by fledgling brands to get men to rethink underwear and pay more for it. Undergarments ranging from $25 to $70 a

Titan Co Ltd has forayed into premium sarees and women’s ethnic wear category under the brand name “Taneira”. The company’s first store Taneira has a collection of handwoven, sarees and ethnic wears from across the country, ranging up to Rs 2.5 lakh. Taneira is working closely with weaving communities, weaving societies, weavers, intermediaries, master weavers

The Indian cricket team captain Virat Kohli has just struck a Rs 110 crore endorsement deal with German multinational company, Puma. With Kohli on board, Puma intends to launch a signature line of sports lifestyle products with a special logo and brand identity. When compared to brand endorsers from diverse professions, Kohli is only second in the ranking to Shah