Starbucks Launches Multiple Payment Options Through Mobile App

  • With an aim to fast-track payments in its outlets, beverages chain giant Tata Starbucks has launched multiple payment options through its mobile application.
  • The app will empower customers with a fast and convenient way to pay for in-store purchases and earn Stars through the loyalty program using their mobile device.
  • The move makes Tata Starbucks the first major retailer in India to offer customers a mobile payment option linked to a loyalty program and further expands Starbucks robust global digital ecosystem, the company said in a statement.
  • This digital innovation underscores brand’s continued commitment to drive innovation and provide an exceptional and convenient customer experience in their stores across the country.
  • The payment options which the app provides includes Scan to Pay which is for customers who are looking for a fast and convenient way to pay.
  • Customers can scan the barcode linked to a registered Starbucks Card on the mobile app or shake their mobile device with the ‘Shake to Pay’ feature to activate the pay screen.
  • Customers can also pay using the virtual Starbucks Card which can be generated and reloaded directly from their mobile device. An option of automatic reloads is also available.
  • The mobile app offers card registration feature, enables balance transfer from one card to another and allows transaction history to be viewed.
  • All in all, this app will help Starbucks meet the customer’s needs while serving them seamlessly on their already highly-successful My Starbucks Rewards program that benefits loyal customers.

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