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Tanishq launched a new sub brand “Rivaah” targeting the Indian wedding buyers.
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This is the second sub-brand after brand “Mia” which was launched in 2011 for working women.
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The company makes a wide range of stunning handcrafted wedding jewellery for brides from across India.
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With the launch of Rivaah, Tanishq will cater to 13 bridal communities across India, celebrating their culture.
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