Titan forays into premium sarees, women’s ethnic wear

  • Titan Co Ltd has forayed into premium sarees and women’s ethnic wear category under the brand name “Taneira”.
  • The company’s first store Taneira has a collection of handwoven, sarees and ethnic wears from across the country, ranging up to Rs 2.5 lakh.
  • Taneira is working closely with weaving communities, weaving societies, weavers, intermediaries, master weavers and designers & has tied up with about 200 supply sources to source the products from different parts of the country.
  • The company which is in its pilot phase has no plans for launching the men’s section as of now.
Source: http://bit.ly/2mF5gIX

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