Amway India Forays into Refreshing Drinks Market with Nutrilite Fruit Drink Mix

  • Amway India, one of the largest direct selling FMCG company, has launched Nutrilite Fruit Drink Mix and entered the refreshing drinks market.
  • This is the 1st instance that Amway India has extended Nutrilite’s brand name in the refreshing drinks market. The drink has no added preservatives, no artificial colors and flavors and is sweetened with Fructose.
  • The drink is priced at Rs. 490, which comes in an attractive box of 10 stick packs of 20mg each.
  • With the launch of this drink, the Nutrilite brand will be able to connect to a larger base of consumers in a product format that is tasty and enjoyable.
  • Amway India has planned a nationwide engagement drive with its direct sellers across the country to promote this newly launched drink.

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