Paytm has launched a separate smartphone application and website for the online marketplace business called ‘Paytm Mall’
Paytm Mall is inspired by Alibaba’s business-to-consumer portal TMall.
It will focus on structured categories and brand-authorised stores with a focus on electronics, top fashion brands and FMCG
A new app Paytm Mall on Android and a website called paytmmall.com has been launched to offer a combination of the mall and bazaar concepts to consumers.
The unstructured shopping channel on Paytm, will provide consumers a wide range of domestic and international assortments & both concepts will use debit, credit cards, net banking, Paytm and UPI as modes of payment.