Woodland, the maker of footwear, apparels and accessories has planned to increase the global presence of itself in collaboration with Aokang.
The collaboration will help the Woodland to spread itself across 5000 retail outlets in china.
The plan will start by stocking Woodland shoes in 150 Aokang outlets on the trial basis which will later on to increase to 5000 outlets.
“After testing the market with 150 stores, we shall scale up stocks by September and be available in Aokang stores across China,” said Harkirat Singh, managing director at Woodland.
The global collaboration will foster the presence of Woodland to 6000 stores from currently 1000 stores in Hong Kong, Russia, Dubai, and China.
Woodland will also start selling Aokang footwear at its stores and its online platform.
“The collaboration helps Aokang to expand existing business scope and channels,” said Zhentao Wang, chairman at Aokang International. “It is also good for the company’s long-term planning and development needed to grow in the global market.”