For the first time ever, Penguin Classics revitalised and repackaged Premchand’s entire short-fiction oeuvre for the delight of the English-speaking world. Brands need to stay relevant to their target market to keep up with the times and keep pace with changing customer needs that is why Munshi Premchand’s short stories are being published in English so …
Adidas has recently launched a digital campaign – #ItsOnYou which is the perfect push for non-runners to start running. The core objective is to expand the brand’s community of runners, especially women non-runners. Instead of giving reasons for women to run, the brand rode on the belief that no one can make someone run unless they …
Godrej & boyce is one of the largest privately-held diversified industrial corporations in India. It recently launched a new home furniture brand, ‘Script’ which is making an entry into the premium segment that is estimated to be a 10,000 crore plus market. Script will also be launching an e-store to cater to the growing number of consumers …
Godrej to spend around Rs. 25-30 crore on marketing its new home furniture brand, Script Read More »
Founded by lawyer Aanchal Saini, Rent It BAE is a unique rental market for the lovers of fashion where people can rent the expensive outfits and accessories in one-tenth of the retail price and is now looking to expand its reach to 11 cities It is allowing users to rent the designer clothes for four …
Godrej & boyce is one of the largest privately-held diversified industrial corporations in India. It recently launched a new home furniture brand, ‘Script’ which is making an entry into the premium segment that is estimated to be a 10,000 crore plus market. Script will also be launching an e-store to cater to the growing number of consumers …
Godrej to spend around Rs. 25-30 crore on marketing its new home furniture brand, Script Read More »
Fabindia is India’s largest private platform for products that are made from traditional techniques, skills and hand-based processes. It links many craft based rural producers to modern urban markets thereby preserving India’s traditional handicrafts in the process. Recently, it launched a new retail format called the ‘Fabindia Experience Centre’ in Mumbai. This is the second …
Fabindia plans to set up 10 experience centres by 2018 Read More »
PUMA which is a German sports brand will expect India to be in its top 5 markets within 3 years. The article speaks about how the brand PUMA have adapted itself to the cultural changes in consumers lifestyle. In the first interview to Indian media, PUMA CEO Bjorn Gulden said the ‘Athleisure’ trend of combining …
PUMA expects India to be among its top 5 markets by 2020. Read More »
Brazilian shoe-maker Grupo Priority has brought its flagship men’s shoe brand ‘West Coast’ to India in a tie-up with the distribution arm of footwear retailer Metro Shoes Ltd. In Brazil, the ‘casual Friday’ is very strong, wherein people look for shoes they could wear to work and head straight out into ‘happy hour’ with their …
$100 million Brazilian firm Grupo Priority brings premium shoe brand to India Read More »
Do you think smartphones have drastically changed our lifestyle? Yes. Where we used to pass our time reading books or playing outdoor games, now, is all taken by our smartphones. Smartphones have made everyone a photographer, where 10 years ago, they were just a small community. Not only the trend of cameras is pushed out, …
No time to kill: How smartphone is pushing chewing gum out of fashion Read More »
There are around 6 lakh buyers who are actively searching for luxury properties on Magicbricks. Magicbricks has introduced a mobile website, luxury.magicbricks.com, a pioneering product that will showcase some of the top luxury projects in a convenient way. Magicbricks announced the launch of industry-first ‘Progressive Web-App (PWA)’ for luxury properties, luxury.magicbricks.com, a lightweight mobile website …
1st ever progressive web app for luxury properties by Magicbricks Read More »
