For the first time ever, Penguin Classics revitalised and repackaged Premchand’s entire short-fiction oeuvre for the delight of the English-speaking world.
Brands need to stay relevant to their target market to keep up with the times and keep pace with changing customer needs that is why Munshi Premchand’s short stories are being published in English so that the world will benefit a little more from the bard’s evergreen prose.
Premchand’s range and diversity were limitless, sometimes poignant, acerbic, comical and tragic; these tales offer a glimpse into the lives of people caught between a traditional past and the advent of modernity.
This path-breaking anthology, published in 4 volumes with visually arresting pack design imparts a memorable product story, captured in a single and highly effective statement which catches the brief attention of the reader.
Through packaging and design Penguin classics is trying to enhance the brand expression and establishing a deep emotional connection with its target audience.