Adidas India’s new Campaign #ItsOnYou campaign
Adidas has recently launched a digital campaign – #ItsOnYou which is the perfect push for non-runners to start running.
The core objective is to expand the brand’s community of runners, especially women non-runners.
Instead of giving reasons for women to run, the brand rode on the belief that no one can make someone run unless they want to.
The new campaign is a thought that echoes an urban dilemma – the clash between the excuse and the tiny voice within that knows the hollowness of the excuse.
Through the film, Adidas portrayed real people and their very real stories, with a hope that the message reaches women across strata, geographies and professions – that their run, their energy is in their own hands.
The goal of the film is an attempt to make people realise that every reason one gives to go for a run, and every excuse one gives to skip a run, there’s something above them all – they themselves. To back this philosophy, the #ItsOnYou communication is crafted.
Puja Sain37 Posts
I am Puja Sain from Nagpur, having an Engineering background. Currently, I am pursuing Management studies from IBS Mumbai. My area of interest is Media Marketing. I love writing articles and M360° is a platform for me to enhance my writing skills as well as be updated with all the current happenings. I love travelling and exploring different cultures.