Adidas India’s new Campaign #ItsOnYou campaign

Adidas has recently launched a digital campaign – #ItsOnYou which is the perfect push for non-runners to start running.
  • The core objective is to expand the brand’s community of runners, especially women non-runners.
  • Instead of giving reasons for women to run, the brand rode on the belief that no one can make someone run unless they want to.
  • The new campaign is a thought that echoes an urban dilemma – the clash between the excuse and the tiny voice within that knows the hollowness of the excuse.
  • Through the film, Adidas portrayed real people and their very real stories, with a hope that the message reaches women across strata, geographies and professions – that their run, their energy is in their own hands.
The goal of the film is an attempt to make people realise that every reason one gives to go for a run, and every excuse one gives to skip a run, there’s something above them all – they themselves. To back this philosophy, the #ItsOnYou communication is crafted.
Source- http://bit.ly/2DrMDl5
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Puja Sain

Puja Sain37 Posts

I am Puja Sain from Nagpur, having an Engineering background. Currently, I am pursuing Management studies from IBS Mumbai. My area of interest is Media Marketing. I love writing articles and M360° is a platform for me to enhance my writing skills as well as be updated with all the current happenings. I love travelling and exploring different cultures.

Chinoy Sen

I am a very athletic and a proactive guy. I’m best described by my peers as a silent person. My biggest strength would be my punctuality.

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The biggest competition is myself. I am not looking to follow others or pull them down. I am planning to test my own boundaries.

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