Adidas has recently launched a digital campaign – #ItsOnYou which is the perfect push for non-runners to start running.
The core objective is to expand the brand’s community of runners, especially women non-runners.
Instead of giving reasons for women to run, the brand rode on the belief that no one can make someone run unless they want to.
The new campaign is a thought that echoes an urban dilemma – the clash between the excuse and the tiny voice within that knows the hollowness of the excuse.
Through the film, Adidas portrayed real people and their very real stories, with a hope that the message reaches women across strata, geographies and professions – that their run, their energy is in their own hands.
The goal of the film is an attempt to make people realise that every reason one gives to go for a run, and every excuse one gives to skip a run, there’s something above them all – they themselves. To back this philosophy, the #ItsOnYou communication is crafted.
Thanks a lot for the article.Thanks Again. Really Cool.