Uncategorized

As part of a brand transformation, McDonald’s India is launching a series of concept restaurants with enhanced digital capabilities to improve customer experience. Called ‘Experience of the Future’ (EOTF), the McDonald’s outlet in Mumbai features self-ordering kiosks, table service, and has also introduced several healthy options on the menu. With EOTF the brand wants to […]

Online travel portal Yatra.com announced that they have signed a MoU with the Madhya Pradesh government to jointly promote homestays in the region. The partnership will enable Yatra to promote all the state tourism approved homestays, wherein travelers can rent a room in the home of a local family (host) or the entire house. With

This time a brand has leveraged from Shahrukh khan’s “Raees”. Exide batteries used Shahrukh’s dialogue, “Battery Nai Bolneka” and created a campaign saying, “Battery Nai Exide Bolneka”. Watch this humorous campaign

Tupperware India has launched a digital campaign to celebrate Indians and their love for food. Focusing on the brand’s refrigerator range, the campaign aims to empower the Tupperware users. Consumers were given new Tupperware products and asked to share the recipes created using the same. Tupperware has been a part of the Indian family for

L’Oréal is the number one beauty brand and has found out that it needs to have some bigger purpose other than just selling its products, so it has come up with an innovative approach of the e-mentorship program. The e-mentorship program is designed especially for youths to help them turn and boost their self-doubt into

The State Bank of India (SBI) announced the rebranding of its website as bank.sbi. According to SBI, the new domain name bank.sbi is the highest domain protocol known as generic top-level domain (gTLD), an official statement said. “The SBI group has several businesses. For those wanting to do banking or want to know about the

The global fashion brand has recently released an ad film called ‘#UnitedByHalf’. It has taken up ‘equality of women’ in its latest integrated campaign. The differentiating factor of the campaign is its appeal to society as a whole and the fact that it celebrates equality. The brand has been working upon five key priorities for

The Hindu, India’s national newspaper since 1878, has undergone a design reboot. It has gone back to contemporary design, sharper packaging and re-energised content. The transformation underlines the organization’s commitment to distinctive journalism and serving genuine readers, while upholding the core values of credibility and accurate reportage. Currently, as the reader is placed at the

Email capture is a critical marketing tool for retailers. It accounts for 17% of the total digital budgets for marketers in the US every year. Although the current methods of email capture have been ineffective because of they offer minimal value for the customer. There are techniques that retailers can use to reinvigorate customer motivation

Jet Airways has launched travel coupon booklets called “global Jet pass” The booklet of four coupons can be used for both domestic and international flights. Booklets are available at Rs 50,000 for economy class and for over Rs 1 lakh for business class travel. The coupons do not have any date change or cancellation fee.