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L’Oréal is the number one beauty brand and has found out that it needs to have some bigger purpose other than just selling its products, so it has come up with an innovative approach of the e-mentorship program. The e-mentorship program is designed especially for youths to help them turn and boost their self-doubt into […]

The State Bank of India (SBI) announced the rebranding of its website as bank.sbi. According to SBI, the new domain name bank.sbi is the highest domain protocol known as generic top-level domain (gTLD), an official statement said. “The SBI group has several businesses. For those wanting to do banking or want to know about the

The global fashion brand has recently released an ad film called ‘#UnitedByHalf’. It has taken up ‘equality of women’ in its latest integrated campaign. The differentiating factor of the campaign is its appeal to society as a whole and the fact that it celebrates equality. The brand has been working upon five key priorities for

The Hindu, India’s national newspaper since 1878, has undergone a design reboot. It has gone back to contemporary design, sharper packaging and re-energised content. The transformation underlines the organization’s commitment to distinctive journalism and serving genuine readers, while upholding the core values of credibility and accurate reportage. Currently, as the reader is placed at the

Email capture is a critical marketing tool for retailers. It accounts for 17% of the total digital budgets for marketers in the US every year. Although the current methods of email capture have been ineffective because of they offer minimal value for the customer. There are techniques that retailers can use to reinvigorate customer motivation

Jet Airways has launched travel coupon booklets called “global Jet pass” The booklet of four coupons can be used for both domestic and international flights. Booklets are available at Rs 50,000 for economy class and for over Rs 1 lakh for business class travel. The coupons do not have any date change or cancellation fee.

Value of a product is perceived against its price. Though it is difficult to pin down what consumers truly value but researchers have gathered 30 elements of Value in functional, emotional, social impact and life changing categories. The elements of value extend Maslow’s “Hierarchy of Needs” theory. The most powerful element resides at the top

Gurgaon-headquartered Zoom Air,India’s newest full-service airline, began its commercial operations with a flight from Delhi to Durgapur, West Bengal, via Kolkata. Zoom Air is promoted by Zexus Air Services. The airline is the first private carrier to join Ministry of Civil Aviation’s initiative for Regional connectivity Scheme (RCS). It is the 12th operational carrier in

Harvard has explored the science of in their recent study. We usually fill the gaps we possess in our mind with the brands message and purchase the product that feels just right for us. In other words we like those things we see or experience the most. Familiarity and comfort is the second thing before

HDFC Life, a life insurance provider, has unveiled a campaign that brings out the importance of self-reliance and financial independence. The TVC for the campaign shares the thought of ‘Apno ko apne dum pe jeena sikhao’. Through this hard-hitting campaign, the brand wanted to go back to the basics of why insurance is purchased in