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Travel Services Provider Cox & Kings has launched Trip 360º in India aimed at adventure expeditions. Trip 360º has launched a dedicated website www.trip360.com to give adventure seekers a mix of 200 itineraries to start with. Each of the Trip 360º itineraries is tailored specifically for individuals, varying from soft, medium & hard adventures & […]

Switzerland, one of the favourite shooting destinations of Bollywood industry is betting on celebrities for promoting tourism. Ranveer Singh is now the Indian ambassador to Switzerland. Switzerland has been assumed as honeymoon destinations as romantic Indian blockbuster movies are shot in Swiss Alps in 80’s and 90’s. It did help and the country got a

Korean electronics giant Samsung debuted in the payment space on Wednesday by launching Samsung Pay in the country. The payment method incorporates all credit cards and debit cards on Visa, Mastercard, American Express or Rupay. Users will be able to save several cards on their Samsung Pay app along with linking their Paytm and UPI

Watch this mirthful commercial to know, Why Scotch-Brite Scrub Pad lasts longer?        

Times Network, a part of India’s largest media conglomerate The Times Group, has launched its 2nd English general news channel, Mirror Now. The channel will serve that audience that is seeing growth on account of increased awareness of social-economic issues and rapid digitization. Mirror Now will be a differentiated offering, which will highlight issues that

Zomato has launched a premium membership program called Zomato Gold in Dubai & Abu Dhabi, for which the company has partnered with over 200 restaurants, bars and lounges. Zomato Gold allows consumers to subscribe to quarter, semi-annual or annual membership to get exclusive offers on drinks at various pubs and restaurants. The company plans to

As part of a brand transformation, McDonald’s India is launching a series of concept restaurants with enhanced digital capabilities to improve customer experience. Called ‘Experience of the Future’ (EOTF), the McDonald’s outlet in Mumbai features self-ordering kiosks, table service, and has also introduced several healthy options on the menu. With EOTF the brand wants to

Online travel portal Yatra.com announced that they have signed a MoU with the Madhya Pradesh government to jointly promote homestays in the region. The partnership will enable Yatra to promote all the state tourism approved homestays, wherein travelers can rent a room in the home of a local family (host) or the entire house. With

This time a brand has leveraged from Shahrukh khan’s “Raees”. Exide batteries used Shahrukh’s dialogue, “Battery Nai Bolneka” and created a campaign saying, “Battery Nai Exide Bolneka”. Watch this humorous campaign

Tupperware India has launched a digital campaign to celebrate Indians and their love for food. Focusing on the brand’s refrigerator range, the campaign aims to empower the Tupperware users. Consumers were given new Tupperware products and asked to share the recipes created using the same. Tupperware has been a part of the Indian family for