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Despite e-commerce rise, offline stores generate 91% sales: Study

A study Zebra technology claims brick and mortar stores still generate 91% of sales globally. 1700 people working in retail segment were surveyed in 2016 to carry out this study. Asia pacific region was also considered with 28% sample size. 73% of retailers will be reinventing their stores with sensors and analytics to drive customer […]

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Navratra diet: Restaurants shift to healthier low-calorie dishes.

Restaurantsin Indian cities are experimenting with innovative and alternative low-calorie dishes to cater to the tastes of the new age devout.  Hotels are presenting dishesthat give patrons the chance to follow the nine-day fast & at the same time indulge in a range of splendid There is gradual shift to healthier, low-calorie alternatives from traditional Navratri

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What is the X-factor that celebrities bring to tourism brands?

Switzerland, one of the favourite shooting destinations of Bollywood industry is betting on celebrities for promoting tourism. Ranveer Singh is now the Indian ambassador to Switzerland. Switzerland has been assumed as honeymoon destinations as romantic Indian blockbuster movies are shot in Swiss Alps in 80’s and 90’s. It did help and the country got a

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Times Network Launches Second General News Channel, Mirror Now

Times Network, a part of India’s largest media conglomerate The Times Group, has launched its 2nd English general news channel, Mirror Now. The channel will serve that audience that is seeing growth on account of increased awareness of social-economic issues and rapid digitization. Mirror Now will be a differentiated offering, which will highlight issues that

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Zomato launches premium membership, to introduce it in India in June

Zomato has launched a premium membership program called Zomato Gold in Dubai & Abu Dhabi, for which the company has partnered with over 200 restaurants, bars and lounges. Zomato Gold allows consumers to subscribe to quarter, semi-annual or annual membership to get exclusive offers on drinks at various pubs and restaurants. The company plans to

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