L’Oréal is the number one beauty brand and has found out that it needs to have some bigger purpose other than just selling its products, so it has come up with an innovative approach of the e-mentorship program. The e-mentorship program is designed especially for youths to help them turn and boost their self-doubt into […]
L’Oréal e-mentorship program Read More »
The State Bank of India (SBI) announced the rebranding of its website as bank.sbi. According to SBI, the new domain name bank.sbi is the highest domain protocol known as generic top-level domain (gTLD), an official statement said. “The SBI group has several businesses. For those wanting to do banking or want to know about the
State Bank of India Rebrands Its Corporate Website Read More »
The global fashion brand has recently released an ad film called ‘#UnitedByHalf’. It has taken up ‘equality of women’ in its latest integrated campaign. The differentiating factor of the campaign is its appeal to society as a whole and the fact that it celebrates equality. The brand has been working upon five key priorities for
United Colors of Benetton bets big on ‘femvertising’ Read More »
The Hindu, India’s national newspaper since 1878, has undergone a design reboot. It has gone back to contemporary design, sharper packaging and re-energised content. The transformation underlines the organization’s commitment to distinctive journalism and serving genuine readers, while upholding the core values of credibility and accurate reportage. Currently, as the reader is placed at the
The Hindu gets a Design Refresh Read More »
Email capture is a critical marketing tool for retailers. It accounts for 17% of the total digital budgets for marketers in the US every year. Although the current methods of email capture have been ineffective because of they offer minimal value for the customer. There are techniques that retailers can use to reinvigorate customer motivation
Retailer Have Lost the Email Capture War: 3 Ways to Turn the Tide Read More »
