L’Oréal e-mentorship program

  • L’Oréal is the number one beauty brand and has found out that it needs to have some bigger purpose other than just selling its products, so it has come up with an innovative approach of the e-mentorship program.
  • The e-mentorship program is designed especially for youths to help them turn and boost their self-doubt into self-worth.
  • The ‘All Worth It’ program is launched in collaboration with Prince’s Trust which comprises of modules that will address issues such as body language, communication, employability, and relationships.
  • In order to scatter the brand to each and every person, the company is changing its slogan from ‘Because you’re worth it’ to ‘We are all worth it’.
  • As a part of promotion strategies, the brand is looking forward for influencers and brand ambassadors which will be backed up by newspapers, social and digital advertising, magazines and outdoor advertisings.
URL:https://www.marketingweek.com/2017/02/23/loreal-mentorship-programme/

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