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Times Network Launches Second General News Channel, Mirror Now

Times Network, a part of India’s largest media conglomerate The Times Group, has launched its 2nd English general news channel, Mirror Now. The channel will serve that audience that is seeing growth on account of increased awareness of social-economic issues and rapid digitization. Mirror Now will be a differentiated offering, which will highlight issues that

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Zomato launches premium membership, to introduce it in India in June

Zomato has launched a premium membership program called Zomato Gold in Dubai & Abu Dhabi, for which the company has partnered with over 200 restaurants, bars and lounges. Zomato Gold allows consumers to subscribe to quarter, semi-annual or annual membership to get exclusive offers on drinks at various pubs and restaurants. The company plans to

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McDonald’s Undergoes Brand Transformation

As part of a brand transformation, McDonald’s India is launching a series of concept restaurants with enhanced digital capabilities to improve customer experience. Called ‘Experience of the Future’ (EOTF), the McDonald’s outlet in Mumbai features self-ordering kiosks, table service, and has also introduced several healthy options on the menu. With EOTF the brand wants to

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