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Yahoo launched content marketing solution, “Storytellers” to drive customer engagement. It will be linked with Yahoo Gemini – a marketplace for mobile ads. Gurmit Singh, Managing director and Vice President of Yahoo said: “With Yahoo Storytellers, we are offering a better way for brands to create powerful content that’s informed by data and engages the […]

Watch this sarcastic commercial by Paytm

Incredible India, Make in India, God’s own country, these are some of the eye catching campaigns to promote the country, but are these pitched perfectly? Even though the Union Ministry of Tourism, is now trying to bring some convergence in the marketing of the nation. It hopes to make the Incredible India, the mother campaign

Online furniture brand Urban Ladder plans to roll out smaller retail stores ahead of global furniture giant Ikea’s retail foray in Hyderabad & Bengaluru.  Their first offline retail store of 7,500 square foot in Bengaluru is scheduled for a possible launch on June 1, 2017. 20 stores in the next two years are expected as

Restaurants in Indian cities are experimenting with innovative and alternative low-calorie dishes to cater to the tastes of the new age devout.  Hotels are presenting dishesthat give patrons the chance to follow the nine-day fast & at the same time indulge in a range of splendid There is a gradual shift to healthier, low-calorie alternatives from traditional

Usha International, having the turnover of Rs. 2200 crore in the last fiscal year, is expecting to grow its mainstay segment sewing machines and cooking appliances by 25 percent in 2017-18. “We are eyeing a 50 percent growth for cooking appliances and around 10-12 per cent for sewing machines, so the total of the two would

Restaurantsin Indian cities are experimenting with innovative and alternative low-calorie dishes to cater to the tastes of the new age devout.  Hotels are presenting dishesthat give patrons the chance to follow the nine-day fast & at the same time indulge in a range of splendid There is gradual shift to healthier, low-calorie alternatives from traditional Navratri

Unrest and violence in Jammu and Kashmir hit tourism massively last year. The footfalls of tourists fell to 250 per day from 12000 per day. The tourism sector is a significant contributor to the state’s economy. Ahead of the summer tourist season, the J&K Tourism Board is all set to launch 2 new TVC to

Ahead of Gudi Padwa, the Maharashtrian new year, Regional Transport offices (RTO) in Mumbai have reported an increase of 14-19% in the registration of cars and bikes. Customers prefer registering their vehicles early in the week so that they get the new vehicles delivered on this day, as they regard it auspicious. Customers are seen