Times Network, a part of India’s largest media conglomerate The Times Group, has launched its 2nd English general news channel, Mirror Now.
The channel will serve that audience that is seeing growth on account of increased awareness of social-economic issues and rapid digitization.
Mirror Now will be a differentiated offering, which will highlight issues that impact our daily lives, crime, women’s safety, traffic woes, health and cleanliness to make India a better place.
The channel will be launched on the Magicbricks Now platform, which will ensure the distribution of the channel across all leading cable and satellite networks.
MK Anand, MD and CEO Times Network, says that delivering Times Now for last decade has given them a lot of experience and infrastructure, which it can leverage to produce more.
As the network caters to 100 million viewers, it was important for them to diversify the channel offering and content.
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