Incredible India, Make in India, God’s own country, these are some of the eye catching campaigns to promote the country, but are these pitched perfectly? Even though the Union Ministry of Tourism, is now trying to bring some convergence in the marketing of the nation. It hopes to make the Incredible India, the mother campaign […]
Marketing India, Unitedly Read More »
Online furniture brand Urban Ladder plans to roll out smaller retail stores ahead of global furniture giant Ikea’s retail foray in Hyderabad & Bengaluru. Their first offline retail store of 7,500 square foot in Bengaluru is scheduled for a possible launch on June 1, 2017. 20 stores in the next two years are expected as
Urban Ladder readies to take on Ikea with offline stores Read More »
Restaurants in Indian cities are experimenting with innovative and alternative low-calorie dishes to cater to the tastes of the new age devout. Hotels are presenting dishesthat give patrons the chance to follow the nine-day fast & at the same time indulge in a range of splendid There is a gradual shift to healthier, low-calorie alternatives from traditional
Navratri diet: Restaurants shift to healthier low-calorie dishes Read More »
Usha International, having the turnover of Rs. 2200 crore in the last fiscal year, is expecting to grow its mainstay segment sewing machines and cooking appliances by 25 percent in 2017-18. “We are eyeing a 50 percent growth for cooking appliances and around 10-12 per cent for sewing machines, so the total of the two would
Usha bets on sewing machines, cooking appliances to drive growth by 25% Read More »
A study Zebra technology claims brick and mortar stores still generate 91% of sales globally. 1700 people working in retail segment were surveyed in 2016 to carry out this study. Asia pacific region was also considered with 28% sample size. 73% of retailers will be reinventing their stores with sensors and analytics to drive customer
Despite e-commerce rise, offline stores generate 91% sales: Study Read More »
Restaurantsin Indian cities are experimenting with innovative and alternative low-calorie dishes to cater to the tastes of the new age devout. Hotels are presenting dishesthat give patrons the chance to follow the nine-day fast & at the same time indulge in a range of splendid There is gradual shift to healthier, low-calorie alternatives from traditional Navratri
Navratra diet: Restaurants shift to healthier low-calorie dishes. Read More »
Unrest and violence in Jammu and Kashmir hit tourism massively last year. The footfalls of tourists fell to 250 per day from 12000 per day. The tourism sector is a significant contributor to the state’s economy. Ahead of the summer tourist season, the J&K Tourism Board is all set to launch 2 new TVC to
J&K Rebranded as a Destination for Adventure Tourism Read More »
Ahead of Gudi Padwa, the Maharashtrian new year, Regional Transport offices (RTO) in Mumbai have reported an increase of 14-19% in the registration of cars and bikes. Customers prefer registering their vehicles early in the week so that they get the new vehicles delivered on this day, as they regard it auspicious. Customers are seen
Ahead of Gudi Padwa, vehicle registration zooms Read More »
Travel Services Provider Cox & Kings has launched Trip 360º in India aimed at adventure expeditions. Trip 360º has launched a dedicated website www.trip360.com to give adventure seekers a mix of 200 itineraries to start with. Each of the Trip 360º itineraries is tailored specifically for individuals, varying from soft, medium & hard adventures &
Cox & Kings launches Trip 360º in India Read More »
Switzerland, one of the favourite shooting destinations of Bollywood industry is betting on celebrities for promoting tourism. Ranveer Singh is now the Indian ambassador to Switzerland. Switzerland has been assumed as honeymoon destinations as romantic Indian blockbuster movies are shot in Swiss Alps in 80’s and 90’s. It did help and the country got a
What is the X-factor that celebrities bring to tourism brands? Read More »
