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India may soon have a single app for all cab aggregators which will be designed & maintained by the government to contain dominant players like Ola & Uber in the segment. The road transport ministry is considering to create a uniform platform for all cab aggregators giving room to local industry players to pitch themselves […]

French hotelier AccorHotels steps up efforts to counter the challenge of Airbnb & other online booking services like Expedia. AccorHotels will re-group three of its luxuryhome-rental divisions under its ‘onefinestay‘ brand. It would buy full control of Squarebreak, a French home rental company in which it has a 49% stake, for an undisclosed amount. It would group the

You might have heard of the brands Ferrari, Lamborghini & McLaren as they make some of the most exotic, fastest cars on the planet but what if I tell you that there are two brands that can give the above three giants a run for their money! Yes, the two brands we are talking about

In the beer industry, to engrave your name in everybody’s heart is not a piece of cake. But what BIRA 91 has achieved is nothing short of icing on the cake! Yes, brands like Budweiser, Carlsberg, Heineken, Tuborg and Corona have taken years to achieve where they are today but what if I tell you

Indian flyers would soon be able to browse the Internet & log on to sites like Facebook, WhatsApp & Instagram with inflight connectivity. This service was available only for defence personnel. The service will be offered by State-run Bharat Sanchar Nigam (BSNL) the sole licensee to provide satellite services & International Mobile Satellite Organization (Inmarsat).

Xiaomi Corporation, one of the Asia’s leading startups to quickly capture the markets, is on the transformation path. The company’s sales have fallen and to come back, the company is planning to set up its own signature outlets to set an upmarket tone to lift its brand. But, this step would be more challenging for

The external environment is not in anyone’s control, therefore consequences have to borne by the victims in the path. This time Ola and Uber drivers are facing this kind of problem against Mumbai’s city taxi scheme. About 300 Ola and Uber’s drivers have put their hopes on state BJP president Raosaheb Danve’s support for their

Since the 1990s, more than half of India’s households were recorded as nuclear, with joint families making up 16% of all households, leaving about a third of India’s households that are neither `nuclear’ nor `joint’. As per Census 2011, there is a whole range of household types between nuclear & joint. First & biggest being

Dentsu Webchutney, a digital leg of Dentsu Aegis Network, has announced its new B2B marketing division, headed by Samera Khan, EVP-Strategy. The gap between a customer and a consumer is widening and the company wants to remove this gap, so it decided to open a B2B marketing division, said Mr. Siddharth Rao, CEO, and co-founder

A chief marketing officer (CMO) is a corporate executive responsible for marketing activities in an organization. This is a very challenging position and since last few years, especially CMOs of the companies are under tremendous pressure as the position has become riskier than ever. Something is going very wrong in the relationship between CEOs and CMOs. As