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Yum Brands re-draws its expansion plans in India

Yum Brands has a presence in India with its three subsidiaries, namely, Taco Bell, KFC and Pizza Hut. Mexican company prefers to increase its presence of Taco Bell over Pizza Hut, internationally. Yum-owned KFC’s thin crust pizzas or chicken wings would be perfect for appetizers, as the Kentucky-based company redraws its expansion plans. Taco Bell […]

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Indians are spending more time on social media than on newspaper and TV, claims this study

Social media platforms are affecting viewer’s reading habits in India. Indians now spend less than half the time reading newspapers as per the study. But print media still remains at the top as common households are loyal towards purchasing newspapers. This study included 235 respondents from urban cities who accepted that they now rarely follow

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Accorhotels beefs up luxury rental ‘onefinestay’ brand to fight Airbnb

French hotelier AccorHotels steps up efforts to counter the challenge of Airbnb & other online booking services like Expedia. AccorHotels will re-group three of its luxuryhome-rental divisions under its ‘onefinestay‘ brand. It would buy full control of Squarebreak, a French home rental company in which it has a 49% stake, for an undisclosed amount. It would group the

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BIRA 91

In the beer industry, to engrave your name in everybody’s heart is not a piece of cake. But what BIRA 91 has achieved is nothing short of icing on the cake! Yes, brands like Budweiser, Carlsberg, Heineken, Tuborg and Corona have taken years to achieve where they are today but what if I tell you

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