In order to make a mark with the advertising they do, Hathi Cement came up with something unique. The advertising company has cast ghosts along with humans for this ad in order to show creativity with advertisement. This ad has defined the dynamics of marketing by highlighting the strength of their product by adding humour […]
The gazing pupils locked to the 5-inch screen, the continuously sparking dendrites and the neural cells, the advent of technology, touchscreens, stylus, augmented reality da-bling-da- blang-da-blung , mixed with the perfect stimulated ecosystem providing the advertisers with the perfect opportunity to exploit & at times passivity. The bottom line – users are becoming a bigger
We all aim to be at the top, be placed in the best organization with a great salary but how many of us work hard on achieving it, hardly any of us. We totally rely on our Institute to get the best companies for us and blame them if we are not able to get
We all have some goals, some desires, but we never know where we would land. Each and every one of us is passionate about something or the other, which surely drives us to achieve our dreams. We have Mr. Rajesh Shukla, the Founder of Creative Injection, who always had an inclination to do something creative
Rajesh Shukla – Creative Injection Read More »
Yum Brands has a presence in India with its three subsidiaries, namely, Taco Bell, KFC and Pizza Hut. Mexican company prefers to increase its presence of Taco Bell over Pizza Hut, internationally. Yum-owned KFC’s thin crust pizzas or chicken wings would be perfect for appetizers, as the Kentucky-based company redraws its expansion plans. Taco Bell
Yum Brands re-draws its expansion plans in India Read More »
Social media platforms are affecting viewer’s reading habits in India. Indians now spend less than half the time reading newspapers as per the study. But print media still remains at the top as common households are loyal towards purchasing newspapers. This study included 235 respondents from urban cities who accepted that they now rarely follow
Uber has partnered with British bank Barclays to launch a credit card in the US this year. Uber would be the first of the riding-sharing companies to have a co-branded credit card. This is a popular way for companies to cement customer loyalty. The partnership represents a unique opportunity for Barclaycard to work with a
Uber plans to issue its own credit card with Barclays Read More »
In a bid to lure more passengers, national passenger carrier Air India will introduce a new menu for its international first & business class segments. A variety of wines, mocktails for teetotallers & regional cuisine is included in Air India’s new recipe. Air India will first implement this plan for business & first class passengers
Air India plans to woo premium passengers with new menu Read More »
Marketing is the core function of a business. It gives you the idea of spreading awareness of your product in general public. Marketers boast off great ideas. But, does marketing bring those ideas into visibility? No, it is the creative minds which present you exact idea of a marketer and forms the exact perception through
Cannes Lions 2017: The India Report Card Read More »
“An app for this and an app for that, here app, there app and literally everywhere app” are the words to live by. We have practically upgraded to the digital media in everything. From sticky notes (not so sticky anymore) to books, there is a wide range of applications of the e-paper technology. Just the
Paper vs Ipad or Tablet. Funny Commercial. Read More »
