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Yum Brands has a presence in India with its three subsidiaries, namely, Taco Bell, KFC and Pizza Hut. Mexican company prefers to increase its presence of Taco Bell over Pizza Hut, internationally. Yum-owned KFC’s thin crust pizzas or chicken wings would be perfect for appetizers, as the Kentucky-based company redraws its expansion plans. Taco Bell […]

Social media platforms are affecting viewer’s reading habits in India. Indians now spend less than half the time reading newspapers as per the study. But print media still remains at the top as common households are loyal towards purchasing newspapers. This study included 235 respondents from urban cities who accepted that they now rarely follow

Uber has partnered with British bank Barclays to launch a credit card in the US this year. Uber would be the first of the riding-sharing companies to have a co-branded credit card. This is a popular way for companies to cement customer loyalty. The partnership represents a unique opportunity for Barclaycard to work with a

In a bid to lure more passengers, national passenger carrier Air India will introduce a new menu for its international first & business class segments. A variety of wines, mocktails for teetotallers & regional cuisine is included in Air India’s new recipe. Air India will first implement this plan for business & first class passengers

Marketing is the core function of a business. It gives you the idea of spreading awareness of your product in general public. Marketers boast off great ideas. But, does marketing bring those ideas into visibility? No, it is the creative minds which present you exact idea of a marketer and forms the exact perception through

“An app for this and an app for that, here app, there app and literally everywhere app” are the words to live by. We have practically upgraded to the digital media in everything. From sticky notes (not so sticky anymore) to books, there is a wide range of applications of the e-paper technology. Just the

India may soon have a single app for all cab aggregators which will be designed & maintained by the government to contain dominant players like Ola & Uber in the segment. The road transport ministry is considering to create a uniform platform for all cab aggregators giving room to local industry players to pitch themselves

French hotelier AccorHotels steps up efforts to counter the challenge of Airbnb & other online booking services like Expedia. AccorHotels will re-group three of its luxuryhome-rental divisions under its ‘onefinestay‘ brand. It would buy full control of Squarebreak, a French home rental company in which it has a 49% stake, for an undisclosed amount. It would group the

You might have heard of the brands Ferrari, Lamborghini & McLaren as they make some of the most exotic, fastest cars on the planet but what if I tell you that there are two brands that can give the above three giants a run for their money! Yes, the two brands we are talking about

In the beer industry, to engrave your name in everybody’s heart is not a piece of cake. But what BIRA 91 has achieved is nothing short of icing on the cake! Yes, brands like Budweiser, Carlsberg, Heineken, Tuborg and Corona have taken years to achieve where they are today but what if I tell you