Nine months after Scoot & Tigerair announced their intention to pursue a single brand, Tigerair flights will now operate under Scoot Airlines, a subsidiary of Singapore Airlines & mark the completion of the integration of the two brands into one. To celebrate the merger, Scoot will offer special fares from Hyderabad to Singapore & other […]
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As per a survey, for a better brand experience, consumers are willing to share personal information to help firms deliver better service. Consumer privacy, involves the handling and protection of sensitive personal information that individuals provide in the course of everyday transactions. According to the software provider SAP Hybris, 92 % of Indians are willing to provide
Indian consumers love to share data for better brand experience, claims survey Read More »
The companies are nowadays focusing on efficiency with maximum productivity and minimum wasted effort or expense. Digital media is an open platform for all to market themselves and this makes people avoid them by using ad blockers. Digital marketing eliminates old advertising techniques calling it a waste by focusing on people who have no intention
Digital marketing not helping in long-term brand building Read More »
The Body Shop along with Wildlife Trust of India (WTI) announced to initiate a Bio-Bridge project at Garo Hills in Meghalaya. This project is a part of their Corporate Social Responsibility (CSR) scheme. It has pledged to protect endangered Indian elephant and Western Hoolock Gibbon, besides other threatened species in the region. The bio-bridge is
International Cosmetic brand ‘The Body Shop’ to start project in Meghalaya Read More »
As part of a unique union of two companies, Prega News has partnered with Spice Jet to alleviate the troubles of a pregnant woman’s air travel. The details include a Boeing 737-800 Series aircraft that has been wrapped with Prega News branding. The efforts encompass everything from free tickets to a few, special facilities for
Prega News Partners SpiceJet to Make Air Travel Pleasant for Pregnant Women Read More »
Today customers follow brands and companies that are purpose-driven. Gone are the times when traditional value drivers- such as product quality, packaging or distribution played a major role in the brand’s success in the market. People need brands that are more sustainable –in other words, brands that have a good purpose. Amul has a clear
Do brands need Purpose Read More »
In order to make a mark with the advertising they do, Hathi Cement came up with something unique. The advertising company has cast ghosts along with humans for this ad in order to show creativity with advertisement. This ad has defined the dynamics of marketing by highlighting the strength of their product by adding humour
The gazing pupils locked to the 5-inch screen, the continuously sparking dendrites and the neural cells, the advent of technology, touchscreens, stylus, augmented reality da-bling-da- blang-da-blung , mixed with the perfect stimulated ecosystem providing the advertisers with the perfect opportunity to exploit & at times passivity. The bottom line – users are becoming a bigger
We all aim to be at the top, be placed in the best organization with a great salary but how many of us work hard on achieving it, hardly any of us. We totally rely on our Institute to get the best companies for us and blame them if we are not able to get
We all have some goals, some desires, but we never know where we would land. Each and every one of us is passionate about something or the other, which surely drives us to achieve our dreams. We have Mr. Rajesh Shukla, the Founder of Creative Injection, who always had an inclination to do something creative
Rajesh Shukla – Creative Injection Read More »
