Nowadays, demand for digitalization has increased in every sector. Due to the increased preference for sports on the digital platform, ESPN has started focusing on it and working on it with more content. ESPN owns two digital properties, one is ESPNcricinfo, a cricket content platform, and the other one is ESPN.in, a co-branded multi-sport content […]
ESPN focuses on digital marketing Read More »
In June 2011, a lunch meeting gave birth to the idea of Pepperfry, the online furniture and home décor marketplace which today by far is India’s largest online furniture retailer, with 50% of the market share. After receiving their first round of funding from Norwest, they made an audacious bid to sponsor the Rajasthan Royals
Pepperfry’s recipe for success Read More »
Pre GST: The hospitality industry, like every other sector in the Indian economy, was liable to pay multiple taxes (VAT, luxury tax, and service tax) under the previous VAT regime. Post GST: Hotels have been taxed under different slabs based on room tariffs but hoteliers lack of clarity in the industry on whether this was
Winter has luxury hotels in a sweat Read More »
Visa the payments technology company, launched their new brand campaign Reimagine India. This campaign is based on the platform for Visa in India- “You reimagine India.We reimagine payments”. The campaign captures the spirit of the new Indian who is boundary-pushing and wants to be unbound from anything that slows him/her down. Visa is creating a
#ReimagineIndia with Visa’s latest brand campaign Read More »
Nine months after Scoot & Tigerair announced their intention to pursue a single brand, Tigerair flights will now operate under Scoot Airlines, a subsidiary of Singapore Airlines & mark the completion of the integration of the two brands into one. To celebrate the merger, Scoot will offer special fares from Hyderabad to Singapore & other
Tigerair flights to be operated under Scoot Airlines Read More »
As per a survey, for a better brand experience, consumers are willing to share personal information to help firms deliver better service. Consumer privacy, involves the handling and protection of sensitive personal information that individuals provide in the course of everyday transactions. According to the software provider SAP Hybris, 92 % of Indians are willing to provide
Indian consumers love to share data for better brand experience, claims survey Read More »
The companies are nowadays focusing on efficiency with maximum productivity and minimum wasted effort or expense. Digital media is an open platform for all to market themselves and this makes people avoid them by using ad blockers. Digital marketing eliminates old advertising techniques calling it a waste by focusing on people who have no intention
Digital marketing not helping in long-term brand building Read More »
The Body Shop along with Wildlife Trust of India (WTI) announced to initiate a Bio-Bridge project at Garo Hills in Meghalaya. This project is a part of their Corporate Social Responsibility (CSR) scheme. It has pledged to protect endangered Indian elephant and Western Hoolock Gibbon, besides other threatened species in the region. The bio-bridge is
International Cosmetic brand ‘The Body Shop’ to start project in Meghalaya Read More »
As part of a unique union of two companies, Prega News has partnered with Spice Jet to alleviate the troubles of a pregnant woman’s air travel. The details include a Boeing 737-800 Series aircraft that has been wrapped with Prega News branding. The efforts encompass everything from free tickets to a few, special facilities for
Prega News Partners SpiceJet to Make Air Travel Pleasant for Pregnant Women Read More »
Today customers follow brands and companies that are purpose-driven. Gone are the times when traditional value drivers- such as product quality, packaging or distribution played a major role in the brand’s success in the market. People need brands that are more sustainable –in other words, brands that have a good purpose. Amul has a clear
Do brands need Purpose Read More »
