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The backbone of M360°, Mr. Ankur Pandey, also known as the one-man army, for whom words such as “No” and “Impossible” don’t exist, spoke to us about his IBS journey, views on placements and advice to students. Let’s know the words of wisdom from the “Techno-Manager” Please tell us something about your IBS journey. I […]

Amul immortalized Shashi Tharoor’s well-known habit for obscure words in a witty creative but it was the parliamentarian’s response which took the cake. Famous for its topical ads, Amul took a good-natured dig at Mr. Tharoor’s habit of using words which often left Twitterati reaching for their dictionaries. Tharooraurus anyone?” read the ad by Amul

Sustainable marketing is the process of maintaining productivity by replacing resources with equal or greater resource value while avoiding degrading of systems supporting resources within functions of environmental, economic, social and political eco-environments. Sustainable marketing has three foundational principles- Waste reduction and social engagement- Elimination of waste from product packaging, such as using no wrappings

A sweep-in fixed deposit known by different names like money multiplier, 2-in-1 account, comes with a higher yield (around 6.75% currently) compared to a savings account, at the same time maintains the liquidity of a savings account. Sweep accounts for individual investors are typically used by brokerages to park money waiting to be reinvested such

What made you choose to take up MBA as your career? I chose MBA as a subject for because a MBA in itself says that you can become an entrepreneur whether it is a marketing, operations or finance. It’s a basic term, MBA for me, it means basically entrepreneurship. You can learn whatever you want.

E-procurement (electronic procurement, sometimes also known as supplier exchange) is the business-to-business or business-to-consumer or business-to-government purchase and sale of supplies, work, and services through the Internet as well as other information and networking systems, such as electronic data interchange and enterprise resource planning. Public sector organizations use e-procurement for contracts to achieve benefits such as increased efficiency and cost savings (faster and cheaper) in government procurement and improved transparency (to reduce corruption)

Nowadays, demand for digitalization has increased in every sector. Due to the increased preference for sports on the digital platform, ESPN has started focusing on it and working on it with more content. ESPN owns two digital properties, one is ESPNcricinfo, a cricket content platform, and the other one is ESPN.in, a co-branded multi-sport content

In June 2011, a lunch meeting gave birth to the idea of Pepperfry, the online furniture and home décor marketplace which today by far is India’s largest online furniture retailer, with 50% of the market share.  After receiving their first round of funding from Norwest, they made an audacious bid to sponsor the Rajasthan Royals

Pre GST: The hospitality industry, like every other sector in the Indian economy, was liable to pay multiple taxes (VAT, luxury tax, and service tax) under the previous VAT regime. Post GST: Hotels have been taxed under different slabs based on room tariffs but hoteliers lack of clarity in the industry on whether this was

Visa the payments technology company, launched their new brand campaign Reimagine India. This campaign is based on the platform for Visa in India- “You reimagine India.We reimagine payments”.  The campaign captures the spirit of the new Indian who is boundary-pushing and wants to be unbound from anything that slows him/her down. Visa is creating a