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When a product reaches that height, it means that a crucial need was identified by the innovator at the right time. In 1900, less than 10% of families owned a stove, or had access to electricity or phones, and the Model-T was still a full decade away. Here’s how long it took for the following

The United States cab hailing major Uber is ready to re-launch its auto service in India with almost after two years after shutting down their operations in March 2016. The US based cab service provider who has already stepped into the battlefield to give a tough fight to its national competitor Ola will now target

A study found that online shoppers are more likely to use mobile apps as a way of researching and organising goods, but less as a buying tool, leading to the abandonment of purchases. Mobile apps are rapidly becoming a popular option to shop online these days, but the phenomenon of shopping cart abandonment in which customers

The backbone of M360°, Mr. Ankur Pandey, also known as the one-man army, for whom words such as “No” and “Impossible” don’t exist, spoke to us about his IBS journey, views on placements and advice to students. Let’s know the words of wisdom from the “Techno-Manager” Please tell us something about your IBS journey. I

Amul immortalized Shashi Tharoor’s well-known habit for obscure words in a witty creative but it was the parliamentarian’s response which took the cake. Famous for its topical ads, Amul took a good-natured dig at Mr. Tharoor’s habit of using words which often left Twitterati reaching for their dictionaries. Tharooraurus anyone?” read the ad by Amul

Sustainable marketing is the process of maintaining productivity by replacing resources with equal or greater resource value while avoiding degrading of systems supporting resources within functions of environmental, economic, social and political eco-environments. Sustainable marketing has three foundational principles- Waste reduction and social engagement- Elimination of waste from product packaging, such as using no wrappings

A sweep-in fixed deposit known by different names like money multiplier, 2-in-1 account, comes with a higher yield (around 6.75% currently) compared to a savings account, at the same time maintains the liquidity of a savings account. Sweep accounts for individual investors are typically used by brokerages to park money waiting to be reinvested such

What made you choose to take up MBA as your career? I chose MBA as a subject for because a MBA in itself says that you can become an entrepreneur whether it is a marketing, operations or finance. It’s a basic term, MBA for me, it means basically entrepreneurship. You can learn whatever you want.

E-procurement (electronic procurement, sometimes also known as supplier exchange) is the business-to-business or business-to-consumer or business-to-government purchase and sale of supplies, work, and services through the Internet as well as other information and networking systems, such as electronic data interchange and enterprise resource planning. Public sector organizations use e-procurement for contracts to achieve benefits such as increased efficiency and cost savings (faster and cheaper) in government procurement and improved transparency (to reduce corruption)