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The government budget is an annual financial statement presenting government revenues & spending for the financial year, prepared on the basis of an economic survey. Indian Finance Minister, Arun Jaitley, presented the union budget on February 1, 2018. Highlights of the budget: The government’s emphasis will be on generating higher incomes for farmers. MSP for […]

Candy manufacturer Mars Inc. is aiming to curb greenhouse gas emission from its supply chain in order to protect the planet. The other reason for taking this step is the need to address the sustainability issues across its supply chain in a bid to help meet goals from the Paris Climate Agreement. Mars is using

Cryptocurrencies emerged as a side product of another invention by Satoshi Nakamoto. A cryptocurrency is a digital or virtual currency that uses cryptography for security. Announcing Bitcoin in the late 2008, Satoshi said he had developed “A Peer-to-Peer Electronic Cash System. “  Single most important part of Satoshi‘s invention was that he found a way

Today customers follow brands and companies that are purpose-driven. Gone are the times when traditional value drivers- such as product quality, packaging or distribution played a major role in the brand’s success in the market. People need brands that are more sustainable –in other words, brands that have a good purpose. Amul has a clear

Pizza Hut marks its presence across 105 countries and chooses India for celebrating its milestone because it marks out India as one of the key countries for accelerating the global growth. The company has opened its 9,000th restaurant outside the US in Mumbai, which focuses on the growth of the Pizza Hut Fast Casual Delivery

Indian flyers would soon be able to browse the Internet & log on to sites like Facebook, WhatsApp & Instagram with inflight connectivity. This service was available only for defence personnel. The service will be offered by State-run Bharat Sanchar Nigam (BSNL) the sole licensee to provide satellite services & International Mobile Satellite Organization (Inmarsat).

The humble rectangular Parle G biscuit is a regular feature in almost everyone’s morning breakfast. One of the most popular biscuits, Parle G is a chai staple in the country and most of us have also grown up having or still have it with a glass of milk. Mohanlal Dayal is known to have founded

Commercial vehicle makers report a surge in sales as online sellers and logistic companies consolidate warehousing solutions. The rise in E-commerce has led to a rise in the sales of trucks. Commercial vehicles makers Tata Motors, Ashok Leyland, and Mahindra Truck and Bus report an increase in sales. Traction has shifted from lighter to heavier

Hindustan Unilever, the country’s biggest consumer goods company feels it is too early to say. However, he feels the introduction of GST is a boon for those who pay taxes. It’ll take a year to entirely estimate the unethical companies who did not pay taxes or for the market structure to gain a balance. Local

The article addresses the issue of advertising based on religion being used to further products and analyses whether it is turns out to be productive for companies. There is little doubt that the web is changing the way religion is being experienced on a global scale. In general, however, it would be wise for marketers