Adidas has recently launched a digital campaign – #ItsOnYou which is the perfect push for non-runners to start running. The core objective is to expand the brand’s community of runners, especially women non-runners. Instead of giving reasons for women to run, the brand rode on the belief that no one can make someone run unless they […]
Adidas India’s new Campaign #ItsOnYou campaign Read More »
Chai Point is an Indian cafe chain specializing in retailing tea and other refreshments. The name Chai Point is derived from Chai which is the Indian term for tea. Chai Point will soon introduce advanced (IoT) Internet of Things enabled tea and coffee dispensers. The new dispensers will allow the customers to not only pay
Chai Point goes hi-tech to dip into corporate tea drinkers. Read More »
The government budget is an annual financial statement presenting government revenues & spending for the financial year, prepared on the basis of an economic survey. Indian Finance Minister, Arun Jaitley, presented the union budget on February 1, 2018. Highlights of the budget: The government’s emphasis will be on generating higher incomes for farmers. MSP for
Candy manufacturer Mars Inc. is aiming to curb greenhouse gas emission from its supply chain in order to protect the planet. The other reason for taking this step is the need to address the sustainability issues across its supply chain in a bid to help meet goals from the Paris Climate Agreement. Mars is using
Candy maker Mars looks to cut greenhouse gases from its supply chain Read More »
Cryptocurrencies emerged as a side product of another invention by Satoshi Nakamoto. A cryptocurrency is a digital or virtual currency that uses cryptography for security. Announcing Bitcoin in the late 2008, Satoshi said he had developed “A Peer-to-Peer Electronic Cash System. “ Single most important part of Satoshi‘s invention was that he found a way
Cryptocurrency: 21st-century unicorn – or the money of the future? Read More »
Today customers follow brands and companies that are purpose-driven. Gone are the times when traditional value drivers- such as product quality, packaging or distribution played a major role in the brand’s success in the market. People need brands that are more sustainable –in other words, brands that have a good purpose. Amul has a clear
Do brands need Purpose? Read More »
Pizza Hut marks its presence across 105 countries and chooses India for celebrating its milestone because it marks out India as one of the key countries for accelerating the global growth. The company has opened its 9,000th restaurant outside the US in Mumbai, which focuses on the growth of the Pizza Hut Fast Casual Delivery
Pizza Hut consider India as a key market for global growth Read More »
Indian flyers would soon be able to browse the Internet & log on to sites like Facebook, WhatsApp & Instagram with inflight connectivity. This service was available only for defence personnel. The service will be offered by State-run Bharat Sanchar Nigam (BSNL) the sole licensee to provide satellite services & International Mobile Satellite Organization (Inmarsat).
Soon, air travellers can browse the internet & use satellite phones on board Read More »
The humble rectangular Parle G biscuit is a regular feature in almost everyone’s morning breakfast. One of the most popular biscuits, Parle G is a chai staple in the country and most of us have also grown up having or still have it with a glass of milk. Mohanlal Dayal is known to have founded
Commercial vehicle makers report a surge in sales as online sellers and logistic companies consolidate warehousing solutions. The rise in E-commerce has led to a rise in the sales of trucks. Commercial vehicles makers Tata Motors, Ashok Leyland, and Mahindra Truck and Bus report an increase in sales. Traction has shifted from lighter to heavier
Commercial vehicles and GST Read More »
