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The think tank of M360°, Ms. Ami Pandya is the one who conceptualized Marketing360°. For her words can create magic and she spoke to us about her time in IBS, her views on internship and placements and how her experience in Marketing360° is helping her to excel in her career. Let’s know what this marketing […]

Amazon has almost closed the gap with Flipkart’s standalone sales in 2017, behind in GMV market share by less than 1% point in 2017 from 5% points in 2016. However, Flipkart still leads as a group with Myntra and Jabong.  While Flipkart leads in fashion and smartphones, Amazon has taken lead in appliances, consumer electronics,

Banning of letters of undertaking (LoUs) and letters of comfort (LoCs) by the RBI as trade finance instruments is likely to reduce financial flexibility of importers. In the wake of Rs 13,000-crore PNB scam by diamond jewellery designer Nirav Modi and his associates through fraudulent LoUs, the central bank stopped banks from issuing the two

It is very easy to viral the brand by huge investment but these are the ways which will incur less cost and increase the brand presence in the market. Feeling vs information People do not care about information that a brand provides they care about feeling and emotions that a brand is generating. Sometimes feelings

A year after DeMo, the wedding season is back with a bang.  Around the time of DeMo, most of the weddings were rescheduled, the budget was reduced by 50%-80% and the effect of the same left the jewellery and designer wear industry was on life support. The big fat Indian wedding got trimmed drastically. Fast

  By 2025, India could witness around Rs. 1 lakh crore worth of digital transactions every year with more than 80% of the transactions happening digitally, mainly being driven by higher adoption of Unified Payments Interface (UPI). There could be 3 billion connected devices by 2025 and merchant adoption of payments could go up by

Economic survey of India is a review document of the annual economic development of the country. It is basically the finance ministry’s view on overall economic development. This document will go under the name of Chief Economic Adviser Arvind Subramanium. The Economic survey is an instrument that assists in designing a Budget for the economy.

Gozoop is the largest independent digital agency that works for brands by creating an online presence for them with insights, strategy, story-telling, digital products and integrated experiences on mobile and web. Recently, Gozoop has won the integrated marketing mandate for Paisalo, formerly known as S. E. Investments, following a multi-agency pitch. Integrated Marketing is an approach to

July 1, 2017 brought a change in the dynamics of the Indian economy and all the brands established in India. GlaxoSmithKline was no different. In 2018, they continue to expect a low growth of single digit. But the growth is expected to reduce by 1.5%. GSK sells Boost, Horlicks, Crocin and Iodex in India and

We all have a way of speaking and using certain slangs when we communicate with our family, friends or at a workplace. Even if we speak the same language everywhere we always have a different way at different places. And so every industry has its own lingo and so are B-Schools. B-Schools jargon may be