Banning of letters of undertaking (LoUs) and letters of comfort (LoCs) by the RBI as trade finance instruments is likely to reduce financial flexibility of importers. In the wake of Rs 13,000-crore PNB scam by diamond jewellery designer Nirav Modi and his associates through fraudulent LoUs, the central bank stopped banks from issuing the two […]
Ban On LoU to impact financial flexibility of importers Read More »
It is very easy to viral the brand by huge investment but these are the ways which will incur less cost and increase the brand presence in the market. Feeling vs information People do not care about information that a brand provides they care about feeling and emotions that a brand is generating. Sometimes feelings
How to make brand viral in less expenditure Read More »
A year after DeMo, the wedding season is back with a bang. Around the time of DeMo, most of the weddings were rescheduled, the budget was reduced by 50%-80% and the effect of the same left the jewellery and designer wear industry was on life support. The big fat Indian wedding got trimmed drastically. Fast
The return of the big fat Indian wedding Read More »
By 2025, India could witness around Rs. 1 lakh crore worth of digital transactions every year with more than 80% of the transactions happening digitally, mainly being driven by higher adoption of Unified Payments Interface (UPI). There could be 3 billion connected devices by 2025 and merchant adoption of payments could go up by
Rise in Digital Transactions Read More »
Economic survey of India is a review document of the annual economic development of the country. It is basically the finance ministry’s view on overall economic development. This document will go under the name of Chief Economic Adviser Arvind Subramanium. The Economic survey is an instrument that assists in designing a Budget for the economy.
Gozoop is the largest independent digital agency that works for brands by creating an online presence for them with insights, strategy, story-telling, digital products and integrated experiences on mobile and web. Recently, Gozoop has won the integrated marketing mandate for Paisalo, formerly known as S. E. Investments, following a multi-agency pitch. Integrated Marketing is an approach to
Gozoop bags Paisalo’s integrated marketing mandate Read More »
July 1, 2017 brought a change in the dynamics of the Indian economy and all the brands established in India. GlaxoSmithKline was no different. In 2018, they continue to expect a low growth of single digit. But the growth is expected to reduce by 1.5%. GSK sells Boost, Horlicks, Crocin and Iodex in India and
We all have a way of speaking and using certain slangs when we communicate with our family, friends or at a workplace. Even if we speak the same language everywhere we always have a different way at different places. And so every industry has its own lingo and so are B-Schools. B-Schools jargon may be
B-SCHOOL JARGON TO KEEP IN MIND. Read More »
Adidas has recently launched a digital campaign – #ItsOnYou which is the perfect push for non-runners to start running. The core objective is to expand the brand’s community of runners, especially women non-runners. Instead of giving reasons for women to run, the brand rode on the belief that no one can make someone run unless they
Adidas India’s new Campaign #ItsOnYou campaign Read More »
Chai Point is an Indian cafe chain specializing in retailing tea and other refreshments. The name Chai Point is derived from Chai which is the Indian term for tea. Chai Point will soon introduce advanced (IoT) Internet of Things enabled tea and coffee dispensers. The new dispensers will allow the customers to not only pay
Chai Point goes hi-tech to dip into corporate tea drinkers. Read More »
