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Uber is a taxi cab, food delivery, bicycle sharing, and transportation network company. Uber has claimed that its air taxi will be able to cut the travel time in the congested city like Mumbai by 90 percent. The service is going to be launched first in Dallas and Los Angeles in the US by 2023. […]

They were first set out by Michael Porter in 1985 in his book, “Competitive Advantage: Creating and sustaining superior performance.” Porter called the generic strategies “Cost leadership (no frills), “Differentiation” (creating uniquely desirable products and services) and “Focus” (offering a specialized service in a niche market). He then subdivided the focus strategy into two parts:

Japan has some of the longest working hours in the world. 80 hours of overtimes are often unpaid and 63 percent of Japanese respondents felt guilty for taking paid leave. Long work hours don’t necessarily mean high productivity. In fact, Japan has the lowest productivity among G-7 nations. ‘Death by overwork’ – The term “karoshi” translates

The purchasing decision behind buying of a product mostly depends on its cost. Based on this dilemma an experimental research was conducted which throws light on the purchasing decision made by our brain. The price primacy (viewing the price first) is the thing which makes consumers think that the product is worth its price and

Organisations used to adopt various techniques to get into deep insights of the business environment. they also use different research methods such as qualitative and quantitative methods for their better understanding of consumer behaviour. Observational research is also one of the methods to understand the minds and preference of the customer. This research helps to

SoftBank-backed Oyo has entered the fragmented wedding space business in India through Oyo Auto Party, a seperate website that provides banqueting and wedding planning services like banqueting space, catering and decor along with dedicated event planners for clients and will eventually integrate it into the Oyo app.  This product expansion strategy i.e. new product in

Blue Ocean Strategy is referred to a market for a product where there is no competition or very less competition. This strategy revolves around searching for a business in which very few firms operate and where there is no pricing pressure. Blue Ocean Strategy can be applied across sectors or businesses. It is not limited

Madan Sabnavis, Chief Economist, CARE Ratings, tells ET Now that weakening rupee to a certain extent would help to push up exports at the margins. There has been 20% growth in exports in May, imports have also been at $43.48 billion. In terms of exports, he is quite sure that they will want it to

Hindustan Unilever, the country’s biggest consumer goods firm is not satisfied with Nielsen’s data. Unilever CEO Paul Polman has questioned the accuracy of Nielsen’s data for India. HUL says that’s Nielsen is not very accurate with their numbers. Hindustan Unilever first challenged Nielsen in May 2009, when the HUL vice-chairman, D Sundaram, disputed the researcher’s