Japan has some of the longest working hours in the world. 80 hours of overtimes are often unpaid and 63 percent of Japanese respondents felt guilty for taking paid leave. Long work hours don’t necessarily mean high productivity. In fact, Japan has the lowest productivity among G-7 nations. ‘Death by overwork’ – The term “karoshi” translates […]
Why does Japan work so hard? Read More »
The purchasing decision behind buying of a product mostly depends on its cost. Based on this dilemma an experimental research was conducted which throws light on the purchasing decision made by our brain. The price primacy (viewing the price first) is the thing which makes consumers think that the product is worth its price and
How the human brain figures out if the product is worth the price Read More »
Organisations used to adopt various techniques to get into deep insights of the business environment. they also use different research methods such as qualitative and quantitative methods for their better understanding of consumer behaviour. Observational research is also one of the methods to understand the minds and preference of the customer. This research helps to
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SoftBank-backed Oyo has entered the fragmented wedding space business in India through Oyo Auto Party, a seperate website that provides banqueting and wedding planning services like banqueting space, catering and decor along with dedicated event planners for clients and will eventually integrate it into the Oyo app. This product expansion strategy i.e. new product in
Oyo launches wedding planning services! Read More »
Blue Ocean Strategy is referred to a market for a product where there is no competition or very less competition. This strategy revolves around searching for a business in which very few firms operate and where there is no pricing pressure. Blue Ocean Strategy can be applied across sectors or businesses. It is not limited
What does the word “Ocean” mean for marketers? Read More »
Madan Sabnavis, Chief Economist, CARE Ratings, tells ET Now that weakening rupee to a certain extent would help to push up exports at the margins. There has been 20% growth in exports in May, imports have also been at $43.48 billion. In terms of exports, he is quite sure that they will want it to
Indian Exports Scenario Read More »
Hindustan Unilever, the country’s biggest consumer goods firm is not satisfied with Nielsen’s data. Unilever CEO Paul Polman has questioned the accuracy of Nielsen’s data for India. HUL says that’s Nielsen is not very accurate with their numbers. Hindustan Unilever first challenged Nielsen in May 2009, when the HUL vice-chairman, D Sundaram, disputed the researcher’s
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Brands breathe, feed, age, and sometimes vanish with time if not provided the care they need to flourish. A brand has persona when a customer connects with the brand emotionally. This humanization process of brands is termed as anthropomorphism of a brand, to make it human-like, giving it a face, enriching it with stories, and connecting with
Anthropomorphism of Brands: Humanizing Our Companies Read More »
The think tank of M360°, Ms. Ami Pandya is the one who conceptualized Marketing360°. For her words can create magic and she spoke to us about her time in IBS, her views on internship and placements and how her experience in Marketing360° is helping her to excel in her career. Let’s know what this marketing
Amazon has almost closed the gap with Flipkart’s standalone sales in 2017, behind in GMV market share by less than 1% point in 2017 from 5% points in 2016. However, Flipkart still leads as a group with Myntra and Jabong. While Flipkart leads in fashion and smartphones, Amazon has taken lead in appliances, consumer electronics,
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