Uncategorized

Data privacy has always been an important aspect of everyone’s lives, which is why people put locks on cabinets and codes on lockers. But as more of our data becomes digitized, and we share more information online, data privacy is taking on greater importance. Data privacy identifies with how a piece of information should be

At a time when brands go to any length to strike a conversation with consumers, Imperial Blue is a classic case of how a good idea can help do that. Imperial Blue is now the largest selling whiskey in the category. The advertisements are absolutely brilliant and gently caress the relationship between men and women.

India’s iconic adhesive brand Fevicol has advertisements that are always full of intelligent humour. It never lets us down with our expectations. They have always succeeded in leaving a mark in the mind of the customer because of their catchy and funny visuals. So, this Diwali both of their campaigns are brilliant, relatable and clearly

A product is introduced in the market to satisfy the needs, wants and demand of the customers. In an age where new products are introduced every day, it is not necessary that all products will be appreciated or required in the market. As per research, only 3% of new products turn out to be successful.

The business world is rapidly digitizing, breaking down industry barriers and creating new opportunities while destroying long-successful business models. This process is called “digital disruption” and it is one of the critical forces in today’s business world. Although sweeping technology-enabled change often takes longer than we expect, history shows that the impact of such change

The cartoon gives a very accurate representation of the irony of the on-going digital revolution. E-commerce in India is growing faster than other Asian countries. Growth has been enabled in part by the ecommerce market leaders in India—Flipkart, Amazon and Paytm Mall—who have been expanding into new sectors, including grocery. This investment along with India’s

Uber is a taxi cab, food delivery, bicycle sharing, and transportation network company. Uber has claimed that its air taxi will be able to cut the travel time in the congested city like Mumbai by 90 percent. The service is going to be launched first in Dallas and Los Angeles in the US by 2023.

They were first set out by Michael Porter in 1985 in his book, “Competitive Advantage: Creating and sustaining superior performance.” Porter called the generic strategies “Cost leadership (no frills), “Differentiation” (creating uniquely desirable products and services) and “Focus” (offering a specialized service in a niche market). He then subdivided the focus strategy into two parts: