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  With more and more companies promoting work from home culture due to the rapid spread of coronavirus, a 20% increase in the overall viewership across several over the top platforms has been observed. A senior official of one of the major OTT platforms said,” As people spend more time at home due to social

  What is the legitimate and authentic space for the brands to act, for ensuring both short term survival and long term goodwill, in the wake of coronavirus which has forced them to feel unsure about how to help without appearing to profit from the crisis? At the time of such crisis any genuine attempts

The music streaming app ‘GAANA’ has recently launched new audio ad capabilities that allow marketers to create hyper-personalized ads for every user across the music platform. According to the company’s statement, the ads will operate on real-time contextuality and relevance by tagging based on various factors such as age, gender, taste and preference, location, usage,

The site is currently best known for providing house valuations. The brand now has bigger ambitions. Zoopla is hoping to change how customers use its site as it looks to drive up more engagement and traffic, and therefore preference, in the competitive housing market. The biggest challenge they face is people come to the site

Google and Boston Consulting Group came together to undertake a study in several Asian regions across 10 industries to examine the effectiveness of their digital marketing campaigns. To accurately study the effectiveness, brands across each stage have been classified into Nascent, Emerging, Connected, Multi Moment. With the classification based on their ability to handle data