The recent Pandemic has brought new changes to many traditional industries and sectors. One of the prominent among them is the Indian Jewellery Sector. This Akshaya Tritiya the traditional Jewellers of India are resorting to Digital Platforms to sell gold and are offering heavy discounts as high as ₹ 1000 per 10 grams to […]
Jewelers go Digital this Akshaya Tritiya Read More »
The Covid-19 pandemic has stripped all of us from our normal routine. While the marketers are planning strategies from the comfort of their homes, brands are completely out of their comfort zones. The times like this shows us that how dynamic the market actually is. No amount of planning done in the past by
How Is Marketing Creative Scenario Changing Because Of Lockdown Read More »
COVID-19 pandemic, as we all know, has put the entire world on halt, forcing us to stay home as it is the only cure to stop the spread. It’s totally on the people how they utilize this time personally, do we use this to stop panic and start working on ourselves or we reflect
With more and more companies promoting work from home culture due to the rapid spread of coronavirus, a 20% increase in the overall viewership across several over the top platforms has been observed. A senior official of one of the major OTT platforms said,” As people spend more time at home due to social
How Corona Virus has affected the business of OTT platforms Read More »
What is the legitimate and authentic space for the brands to act, for ensuring both short term survival and long term goodwill, in the wake of coronavirus which has forced them to feel unsure about how to help without appearing to profit from the crisis? At the time of such crisis any genuine attempts
Are Brands Appearing To Be Genuine Or Opportunistic In This Corona Virus Crisis? Read More »
The music streaming app ‘GAANA’ has recently launched new audio ad capabilities that allow marketers to create hyper-personalized ads for every user across the music platform. According to the company’s statement, the ads will operate on real-time contextuality and relevance by tagging based on various factors such as age, gender, taste and preference, location, usage,
Hyper personal Innovation to Audio Ads – Gaana Read More »
The site is currently best known for providing house valuations. The brand now has bigger ambitions. Zoopla is hoping to change how customers use its site as it looks to drive up more engagement and traffic, and therefore preference, in the competitive housing market. The biggest challenge they face is people come to the site
How Zoopla’s CMO is building a brand from the inside out Read More »
Google and Boston Consulting Group came together to undertake a study in several Asian regions across 10 industries to examine the effectiveness of their digital marketing campaigns. To accurately study the effectiveness, brands across each stage have been classified into Nascent, Emerging, Connected, Multi Moment. With the classification based on their ability to handle data
Has India Attained Digital Marketing Maturity?! Read More »
As the issue of spyware attack and data breach through WhatsApp of 121 Indians came into the highlight, government of India had sent a notice to WhatsApp, accusing it for not informing the government about it. Countering this the company in reply claimed that besides a notification in May, it had also sent a letter
Cadbury, through its various communications using integrated marketing channels such as Facebook , Twitter, YouTube by targeting youth and giving an opportunity to brothers to express their love for their sisters through various campaign like;- ‘Tell your sister she is special’, ‘Songs For Sisters’ “Meethi Memories’ or ‘sweet memories’, campaigns giving a chance to win a
