What is the legitimate and authentic space for the brands to act, for ensuring both short term survival and long term goodwill, in the wake of coronavirus which has forced them to feel unsure about how to help without appearing to profit from the crisis? At the time of such crisis any genuine attempts […]
Are Brands Appearing To Be Genuine Or Opportunistic In This Corona Virus Crisis? Read More »
The music streaming app ‘GAANA’ has recently launched new audio ad capabilities that allow marketers to create hyper-personalized ads for every user across the music platform. According to the company’s statement, the ads will operate on real-time contextuality and relevance by tagging based on various factors such as age, gender, taste and preference, location, usage,
Hyper personal Innovation to Audio Ads – Gaana Read More »
The site is currently best known for providing house valuations. The brand now has bigger ambitions. Zoopla is hoping to change how customers use its site as it looks to drive up more engagement and traffic, and therefore preference, in the competitive housing market. The biggest challenge they face is people come to the site
How Zoopla’s CMO is building a brand from the inside out Read More »
Google and Boston Consulting Group came together to undertake a study in several Asian regions across 10 industries to examine the effectiveness of their digital marketing campaigns. To accurately study the effectiveness, brands across each stage have been classified into Nascent, Emerging, Connected, Multi Moment. With the classification based on their ability to handle data
Has India Attained Digital Marketing Maturity?! Read More »
As the issue of spyware attack and data breach through WhatsApp of 121 Indians came into the highlight, government of India had sent a notice to WhatsApp, accusing it for not informing the government about it. Countering this the company in reply claimed that besides a notification in May, it had also sent a letter
Cadbury, through its various communications using integrated marketing channels such as Facebook , Twitter, YouTube by targeting youth and giving an opportunity to brothers to express their love for their sisters through various campaign like;- ‘Tell your sister she is special’, ‘Songs For Sisters’ “Meethi Memories’ or ‘sweet memories’, campaigns giving a chance to win a
Doritos drops a new surprise by dropping its name and logo being confident that the users will recognize the iconic brand even without them. For the announcement, they used a very surprising reveal idea to diminish the brand to a single icon of a red triangular Dorito Chip. Counting on the exemplary status
Doritos drops its Logo and Name in the latest campaign Read More »
In 2015 Aman Gupta and Sameer Mehta started a creative brand high on fashion and technology ‘BoAt’. It is owned by Imagine Marketing who made their competitors to introduce a lower version of their product in India. The main purpose of BoAt is to give a quality ‘fashionable’ audio products and accessories to millennials. They introduced a term
BoAt – Plug into Nirvana Read More »
Data privacy has always been an important aspect of everyone’s lives, which is why people put locks on cabinets and codes on lockers. But as more of our data becomes digitized, and we share more information online, data privacy is taking on greater importance. Data privacy identifies with how a piece of information should be
Data Privacy – In Defense of the Voiceless Read More »
At a time when brands go to any length to strike a conversation with consumers, Imperial Blue is a classic case of how a good idea can help do that. Imperial Blue is now the largest selling whiskey in the category. The advertisements are absolutely brilliant and gently caress the relationship between men and women.
Imperial Blue Advertisement campaign Read More »
