Hyper personal Innovation to Audio Ads – Gaana
The music streaming app ‘GAANA’ has recently launched new audio ad capabilities that allow marketers to create hyper-personalized ads for every user across the music platform. According to the company’s statement, the ads will operate on real-time contextuality and relevance by tagging based on various factors such as age, gender, taste and preference, location, usage, and any other third-party data.
The brand’s ad strategy will evolve with a mix of real-time data for these factors and full-scale user information over the past 10 years will help marketers to create personalized permutations depending on characteristic differences of each user. Such extensive personalization has been an exclusive feature of display ads until now.
“Audio streaming is increasingly evolving as an absolutely necessary part of the media mix of the major brands. As the leader in the music industry, we delight ourselves in having the most comprehensive package of ad formats that allow our clients to reach their desired audience in a native and experiential setting. Gaana has launched Dynamic advertisements with the potential to modify audio creatives based on a target user’s demographics and other critical psychographic metadata to drive remarkably higher brand recall that will offer the crucial edge marketers need in this competitive world.” said Prashan Agarwal, CEO of Gaana.
The online music streaming industry has seen rapid growth in the past few years and is said to reach 400+ million monthly active users in the next couple of years. As this music app has over 150 million users streaming over 3.5 billion songs every month, it would be a great challenge and an opportunity to target this massive user base and is going to be a game-changer for the marketers and the online community.