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Has India Attained Digital Marketing Maturity?!

Google and Boston Consulting Group came together to undertake a study in several Asian regions across 10 industries to examine the effectiveness of their digital marketing campaigns. To accurately study the effectiveness, brands across each stage have been classified into Nascent, Emerging, Connected, Multi Moment. With the classification based on their ability to handle data …

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What’s Breach

As the issue of spyware attack and data breach through WhatsApp of 121 Indians came into the highlight, government of India had sent a notice to WhatsApp, accusing it for not informing the government about it. Countering this the company in reply claimed that besides a notification in May, it had also sent a letter …

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Cadbury Celebrations delve deeper into the advertising journey and its campaign pioneer the festive marketing space.

Cadbury, through its various communications using integrated marketing channels such as Facebook , Twitter, YouTube by targeting youth and giving an opportunity to brothers to express their love for their sisters through various campaign like;- ‘Tell your sister she is special’, ‘Songs For Sisters’ “Meethi Memories’ or ‘sweet memories’, campaigns giving a chance to win a …

Cadbury Celebrations delve deeper into the advertising journey and its campaign pioneer the festive marketing space. Read More »

Impact of Digitalisation and Automation

The business world is rapidly digitizing, breaking down industry barriers and creating new opportunities while destroying long-successful business models. This process is called “digital disruption” and it is one of the critical forces in today’s business world. Although sweeping technology-enabled change often takes longer than we expect, history shows that the impact of such change …

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