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Influencer Marketing in the Digital Age: Effective Campaign Strategies

Key Takeaways from this article Influencer marketing is a leading marketing strategy in the dynamic world of today. Tapping into the psychology of potential consumers aids in personalization which increases revenue. There are government regulations one must follow to continue as an influencer. Importance of AI tools and Influencers. Introduction to the Digital Age of […]

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Visual Image Personality (VIP): A Game-Changing Strategy for Effective Branding

Key Takeaways: Clear understanding of visual image personality and its role in branding. Exploration of key components: logos, colors, typography, and imagery. Insights into VIP’s impact on brand recognition, emotional connections, and messaging. Practical steps for implementing VIP effectively in advertising campaigns. Real-world examples showcasing successful VIP strategies. Introduction: In today’s highly competitive marketplace, businesses

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ITC’s evolution from a tobacco-selling brand to a conglomerate over 100 years

Key takeaways: The revolutionary journey of evolution of the ITC brand has been possible through tremendous marketing strategies and an understanding of customer perceived value. The brand has strategically implemented fast forward and backward integration to expand its business portfolio and use this to leverage its position in the industry. ITC is gaining a strong

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Customer Experience- The Ultimate Differentiator for Brand Marketing

Key Takeaways : Understanding the concept of Customer Experience The ways through which customer experiences can be enhanced Examples of the approach defined for enhancing customer experience. What is the definition of marketing? Every marketing technique which has been put forward by Marketing gurus involves an end goal which is sales. The company measures the

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ICC T20 World Cup- Brands and Sports Marketing

Key Takeaways: Sponsors of ICC T20 World Cup: The ICC provides a variety of sponsorship options to meet worldwide and local sponsors’ brand marketing campaigns. The partnerships agreements are divided into categories, each with the aim of serving in the delivery of the brand’s expenditure. Currently, there are 14 partners for ICC Men’s T20 World

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IMPACT OF SOCIAL MEDIA INFLUENCERS ON TRAVEL DECISIONS OF CONSUMERS

Key Takeaway: What is social media influencing and how it impacts the travel and tourism industry Rising of destination not only to be popular but also instragrammable with different experience With huge scope in travel industry; hotels, as well as airlines contact the influencers for publicity among their audience The world is changing very rapidly,

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