There’s an inspiration to find out how Indians are fighting a fight against Coronavirus — we’re working towards improving our immunity! Traditional favourites like Chyawanprash, Honey, and Turmeric are seeing a rise in demand, even in coffee menus. Should brands always find a way to make themselves stronger from within? By understanding how nature-based …
E-commerce giant Flipkart recently rolled out a new campaign #AaoFirPakdeRaftaar to mark a new beginning after the lockdown phase. The campaign aims to uplift the spirits of sellers by addressing the significant roles they play in the lives of consumers while they stay indoors following social distancing. The key intent behind this campaign is to …
Flipkart Launches #AaoPhirPakdeRaftaar Campaign Motivating Its Sellers Read More »
Anti-China sentiment have again stirred up in the country after the deaths of 20 Indian soldiers in a clash with Chinese army in Ladakh’s Galwan valley on June 15. All India Mobile Retailers Association (AIMRA) has said that, fearing the retaliation arising out of these Anti-China sentiments Xiaomi has started to put “Made in India” …
India China Conflict | Xiaomi Puts ‘Made In India’ Logo to Cover its Store Branding Read More »
Amid Covid19 audience and brands are struggling alike to get into a normal condition, and it is reflected in the subjects of commercial promotions on TV. The virus is on top of everyone’s priority list. It’s time to blast corona themed content into social media feeds or on TV. Some brands are sharing corona …
The recent Pandemic has brought new changes to many traditional industries and sectors. One of the prominent among them is the Indian Jewellery Sector. This Akshaya Tritiya the traditional Jewellers of India are resorting to Digital Platforms to sell gold and are offering heavy discounts as high as ₹ 1000 per 10 grams to …
The Covid-19 pandemic has stripped all of us from our normal routine. While the marketers are planning strategies from the comfort of their homes, brands are completely out of their comfort zones. The times like this shows us that how dynamic the market actually is. No amount of planning done in the past by …
How Is Marketing Creative Scenario Changing Because Of Lockdown Read More »
COVID-19 pandemic, as we all know, has put the entire world on halt, forcing us to stay home as it is the only cure to stop the spread. It’s totally on the people how they utilize this time personally, do we use this to stop panic and start working on ourselves or we reflect …
With more and more companies promoting work from home culture due to the rapid spread of coronavirus, a 20% increase in the overall viewership across several over the top platforms has been observed. A senior official of one of the major OTT platforms said,” As people spend more time at home due to social …
How Corona Virus has affected the business of OTT platforms Read More »
What is the legitimate and authentic space for the brands to act, for ensuring both short term survival and long term goodwill, in the wake of coronavirus which has forced them to feel unsure about how to help without appearing to profit from the crisis? At the time of such crisis any genuine attempts …
Are Brands Appearing To Be Genuine Or Opportunistic In This Corona Virus Crisis? Read More »
The music streaming app ‘GAANA’ has recently launched new audio ad capabilities that allow marketers to create hyper-personalized ads for every user across the music platform. According to the company’s statement, the ads will operate on real-time contextuality and relevance by tagging based on various factors such as age, gender, taste and preference, location, usage, …
