Cheap online shopping may come to an end
The government is drafting e-commerce policy in order to keep a check on deep discounts provided by major e-commerce giants of our country i.e. Flipkart and Amazon.
The e-commerce drafted by the government will focus on the online booming segment which will cover online food delivery services and other online services offering platforms.
The Indian e-commerce industry is booming and looking at the current scenario it will touch $200 billion in a decade.
The major players in the e-commerce industry i.e. Flipkart Group and Amazon India are leading the race with the market share of 39.5% and 32% respectively.
The intense competition has attracted the global investors such as SoftBank, Alibaba group, Tiger global and Tencent. All these investors are fuelling the money in the Indian e-commerce foray which results in cut-throat competition.
This new policy will enable the consumer to keep a check on the discounts which is provided by the offline retail outlets.
On the other hand, some e-commerce companies prompt that sellers are the ones who offer discounts, not the online marketplace.
This move will keep a check on differential pricing which will halt the brands by offering two sets of prices for the same product sold offline.
This new e-commerce policy will definitely affect on the online business operations and the implementation of this policy will also be a tough challenge. This may affect the purchasing patterns and behaviour of consumers.
Murtaza Bagidora27 Posts
An Ambivert loves to play volleyball and passionate about marketing. Always focused to learn new and good things.