Cheap online shopping may come to an end

The government is drafting e-commerce policy in order to keep a check on deep discounts provided by major e-commerce giants of our country i.e. Flipkart and Amazon.
The e-commerce drafted by the government will focus on the online booming segment which will cover online food delivery services and other online services offering platforms.
  • The Indian e-commerce industry is booming and looking at the current scenario it will touch $200 billion in a decade.
  • The major players in the e-commerce industry i.e. Flipkart Group and Amazon India are leading the race with the market share of 39.5% and 32% respectively.
  • The intense competition has attracted the global investors such as SoftBank, Alibaba group, Tiger global and Tencent. All these investors are fuelling the money in the Indian e-commerce foray which results in cut-throat competition.
  • This new policy will enable the consumer to keep a check on the discounts which is provided by the offline retail outlets.
  • On the other hand, some e-commerce companies prompt that sellers are the ones who offer discounts, not the online marketplace.
  • This move will keep a check on differential pricing which will halt the brands by offering two sets of prices for the same product sold offline.
This new e-commerce policy will definitely affect on the online business operations and the implementation of this policy will also be a tough challenge. This may affect the purchasing patterns and behaviour of consumers.
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Murtaza Bagidora

Murtaza Bagidora27 Posts

An Ambivert loves to play volleyball and passionate about marketing. Always focused to learn new and good things.


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