Parle G

The humble rectangular Parle G biscuit is a regular feature in almost everyone’s morning breakfast. One of the most popular biscuits, Parle G is a chai staple in the country and most of us have also grown up having or still have it with a glass of milk.
  • Mohanlal Dayal is known to have founded the House of Parle in 1928. The brand’s first factory was set up in 1929 in Mumbai with just 12 people making confectionery. It was only in 1938 that Parle forayed into biscuits with Parle Glucose.
  • Parle launched an ad campaign in the year 1947 to compete with foreign brands and promote Indian biscuits. The ad campaign ignited the patriotic sentiments of Indian consumers and it became an instant hit and was embraced by the Indian masses as a ‘Desi’ brand.
  • Parle G is priced at ₹5 and is considered to be one of the most affordable biscuits. With its low pricing strategy, the brand has ensured that it is available to the population present even in the remotest of locations. For such a low price, the perceived value for the customers is high, resulting in more sales.
  • The taste of the biscuits is so generic that it is liked by people of all ages. The fact of its high acceptability is evident from the fact that Parle-G is used as ‘a verb’ every time somebody wants to consume it.
  • Parle-G biscuits come wrapped in red and yellow wax paper with the image of a small girl on the pack, which has not changed over the years. The image on the packet is used to build a brand association and connect with people.
  • Parle G is brandingitself as – ‘Bharat ka Apna Biscuit’. With its effective TV and print ads, the brand has been creating memories since 1939. With its advertising campaigns, it targets all the segments: be it kids, the youth or the elderly.
An iconic brand backed by a history of more than 75 years that has evolved over time to become the world’s largest selling biscuit brand. A brand that never differentiated its customers based on their income levels. A brand born before its country emerged as an independent nation.
Source- http://bit.ly/2uqNSNv

17 thoughts on “Parle G”

  1. Took me time to read all the comments, but I actually enjoyed the write-up. It proved to be Quite useful to me and Im certain to all the commenters here It is always nice when you can not only be informed, but also entertained Im positive you had fun writing this write-up.

  2. Thank you for this tips excellent overview; this could be the sort of step that holds me though out the day.I’ve eternally lengthy been wanting close to for your web-site perfect subsequent to I observed about these from a near pal and was satisfied when I was in a placement to discover it best after searching out for some time. Becoming a experienced blogger, I’m delighted to obtain out other folks taking gumption and adding towards the community. I just desired to overview to exhibit my love on your post as it’s very pushing, and lots of net writers tend not to get the credit score they must have. I’m constructive I’ll be back and will ship out a several of my colleagues.

  3. This is some trustworthy material. It took me a while to unearth this web page but it was worth the time. I noticed this post was hidden in yahoo and not the number one spot. This web publication has a ton of helpful stuff and it doesnt deserve to be burried in the searches like that. By the way Im going to add this site to my list of favorites.

  4. whoah this weblog is fantastic i love studying your posts.
    Stay up the great work! You understand, lots of individuals are
    hunting round for this info, you could aid them greatly.

  5. Hello 😉 Thanks heaps for this indeed!… if anyone else has anything, it would be much appreciated. Great website Just wanted to say thanks and keep doing what you’re doing Thx & Regards!

  6. I can see that you are putting a lots of efforts into your blog. Keep posting the good work.Some really helpful information in there. Bookmarked. Nice to see your site. Thanks!

  7. Starting a site kind of like this one forced me to do some research and I found your post to be quite helpful. My content is centered around the idea of knowledge, fun and sharing. I wish you first-rate luck with your site in the future and you can be sure I’ll be following it.

  8. Cheers for the fantastic information enclosed here in your blog, here is a little question for your blog website readers. Who actually stated the following quote? . . . .Determine never to be idleIt is wonderful how much may be done if we are always doing.

  9. I loved as much as you’ll receive carried out right here.
    The sketch is tasteful, your authored subject matter stylish.
    nonetheless, you command get got an shakiness over that
    you wish be delivering the following. unwell unquestionably come more formerly again since
    exactly the same nearly very often inside case you shield this increase.

  10. Hey! I know this is kinda off topic but I’d figured I’d ask.
    Would you be interested in exchanging links or maybe guest writing a blog post or vice-versa?

    My site covers a lot of the same subjects as yours and I feel we could
    greatly benefit from each other. If you happen to be
    interested feel free to shoot me an e-mail. I look forward
    to hearing from you! Terrific blog by the way!

Leave a Comment

Your email address will not be published.