ESPN focuses on digital marketing

Nowadays, demand for digitalization has increased in every sector. Due to the increased preference for sports on the digital platform, ESPN has started focusing on it and working on it with more content.
  • ESPN owns two digital properties, one is ESPNcricinfo, a cricket content platform, and the other one is, a co-branded multi-sport content offering with its joint venture partner Sony PicturesNetworks India.
  • It believes that consumer’s interest has shifted from mobile web content to application based content and due to this it is focusing more on its app.
  • For ESPN, digital video consumption has been growing at 150 percent, while mobile video demand has been growing even more dramatically, at a rate as high as 350 percent.
  • On an average, Indians spend at least 500 minutes in a month watching cricket and viewing cricket updates on ESPN digital properties.
  • ESPN digital team is focusing on incorporating local language in its app so that it could tap the increasing demand in the market by reaching out to a large number of customers.
  • India, which has one of the largest editorial teams and the largest technology teams outside the US for ESPN, is a key part of its growth plans in the Asia-Pacific region and globally.
  • ESPN is focusing on Indian market by bringing in many exciting changes in content display and focusing more on application based content. It is contributing significantly to the global digital platform, products and business.
Its focus is on creating high quality, compelling content, and products, as well as developing robust technology, as it continues to grow its presence in India.

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