International Cosmetic brand ‘The Body Shop’ to start project in Meghalaya

The Body Shop along with Wildlife Trust of India (WTI) announced to initiate a Bio-Bridge project at Garo Hills in Meghalaya. This project is a part of their Corporate Social Responsibility (CSR) scheme.
  • It has pledged to protect endangered Indian elephant and Western Hoolock Gibbon, besides other threatened species in the region.
  • The bio-bridge is about creating forest covers of habitats and that allow the forest to flourish and the inhabitants to thrive and co-exist.
  • For every transaction at its outlets, the company said it would plant one square metre of habitat in the region.
  • Additionally, the company is looking to raise Rs.20 million out of the transactions at its outlets in the next two months to fund the project partly.
It is a programme where the people who are using Body Shop products will contribute and a part of the business will be utilised for this project.


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