RAW Pressery is the fresh fruit juice maker with its footprints in 12 cities across globe. Packed fruit juices is an emerging consumption trend.
RAW presser presently has products category of 25 variants of fresh fruits, vegetables, nuts and seeds.
It uses cold-press technology with no added preservatives or sugar, compared to others using concentrates.
The company is planning to cover the smaller market such as Kuwait, Oman and Bahrain and some of the smaller cities of India with an aim of Rs. 100 crores in 2 years.
Along with expansion of offline footprints, the company is also focusing on online sales as a future sales strategy.
The rising number of health-conscious consumer is giving a boost to fruit juices; it has been observed that consumers are shifting from fruit-based drinks to fruit juices as they consider the latter a healthier option.