As part of a unique union of two companies, Prega News has partnered with Spice Jet to alleviate the troubles of a pregnant woman’s air travel.
The details include a Boeing 737-800 Series aircraft that has been wrapped with Prega News branding.
The efforts encompass everything from free tickets to a few, special facilities for speedy check-in and early boarding announcements, upgrades to Spicemax economy seats, as well as free meals during the journey.
Spice Jet being the category leader in this segment, wants to emphasize on an issue otherwise ignored to deepen consumer trust.
On the other hand, the focus of Prega News has always been to make life effortless and comfortable for pregnant women by making the consumer feel at home in an environment that would otherwise prove stressful.
Therefore, they achieve the objective of making the consumer feel significant and cared for, thus increasing brand recall and facilitating word of mouth marketing.