Chinese smartphone major Huawei has officially beaten Apple to become the second largest smartphone brand in the world. The rank can be attributed to Huawei’s consistent investment in R&D coupled with manufacturing, aggressive marketing, and sales channel expansion.
Key areas where Chinese brands are scoring in-
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Good design, manufacturing capability, and feature-heavy handsets and aggressive market promotion are earning customers for Chinese brands.
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Another factor is that Chinese brands have been able to reach out to key supply partners, launching designs with much-in-need features such as augmented reality, in-house chipsets and advanced camera features.
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Though Huawei has become the second largest smartphone brand, none of its smartphone models, has broken into the top ten rankings of handsets in terms of sales globally.
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Huawei has a weakness in its global strategy as it seems too concentrated on the home market China where it already enjoys a leadership position.
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The lack of any of Huawei’s handsets in any of the top ten can be attributed to an absence of building overall brand recognition.
While the world’s best-selling smartphone model still remains the Apple iPhone 7, 7 Plus and with the iPhone 8 set for a launch on September 12 and its speculative features already creating waves around the world, Huawei’s ‘Honor’ of second largest smartphone brand could be short lived.
Source- http://bit.ly/2wgIo7n