Cannes Lions 2017: The India Report Card

Marketing is the core function of a business. It gives you the idea of spreading awareness of your product in general public. Marketers boast off great ideas. But, does marketing bring those ideas into visibility? No, it is the creative minds which present you exact idea of a marketer and forms the exact perception through the creativity in their ads. Cannes Lions festival, known for bringing the creative communication industry together every year at one-of-a-kind event in Cannes to learn, network and celebrate. Indian agencies performed tremendously well in the Cannes International festival and bagged 40 lions including Grand Prix. Following are the winning campaigns that made India stand out in the creative innovations: –
  • McCann Worldgroup launched an advertisement of Immunity Charm for Ministry of Public Health, Afghanistan. The ad brings the traditional beliefs of Afghanistan along with immunity due to worst infant mortality rate in Afghanistan. McCann got four Gold, six Silver and two Bronze Lions.
  • Bringing laughter to terminally ill people by Medulla Communications in Last Laugh campaign for Indian Association for Palliative Care. The creative agency bagged six Silver Lions.
  • Taproot India bagged two silver and one Bronze Lion for its innovative commercial for Adidas for “Odds by Adidas campaign”. The commercial motivates all the people who with their artificial leg fought each and every day with life.
  • Ogilvy India bagged two gold, one silver and four Bronze lions for ITC’s Savlon Healthy Hand Chalk Sticks.
  • In an association with NHAI, HP lubricants invented gadgets under campaign “Roads that Honk” to spread safety measures on world’s deadliest roads.
  • #Giveher5 by L&K Saatchi & Saatchi bagged one lion for spreading the social message of proper sanitary protection.
Above are some innovative ideas which were turned into magnificent ads by the most creative agencies in India. Having the marketing knowledge is not only going to serve the purpose but to bring those ideas into visibility is what going to take you ahead.


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