Dentsu Webchutney sets up a B2B marketing division

  • Dentsu Webchutney, a digital leg of Dentsu Aegis Network, has announced its new B2B marketing division, headed by Samera Khan, EVP-Strategy.
  • The gap between a customer and a consumer is widening and the company wants to remove this gap, so it decided to open a B2B marketing division, said Mr. Siddharth Rao, CEO, and co-founder at Dentsu Webchutney.
  • Also, it is seen that most of the B2B are on LinkedIn with around 36 times more followers on Instagram but about 20 times more engagement happens on Instagram than on LinkedIn.
  • The company is looking for a consistent browsing and search behaviour of the users which is seen here.
  • This new division is a one stop specialized solution for businesses targeting other businesses, mainly focusing on content marketing and distribution strategy along with market research, online-offline marketing, and publicity.
  • The company knows what exactly is a need of Indian consumer and it has strategized experiential content marketing to go with B2B.
  • The ultimate goal of the company is H2H (Human to human), to humanize the B2B relationship.

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