Xiaomi could introduce new sub-brand to beat Vivo, Oppo

Xiaomi is working to introduce its third brand after Redmi & Mi. To compete with rivals like Oppo & Vivo, which are majorly dependent on offline sales, Xiaomi will focus strictly on offline sale strategy under the new brand.
  • The third brand could be named Lanmi.
  • The first smartphone under the new brand is said to be unveiled towards the end of July 2017.
  • The new sub-brand will be positioned between the Mi & Redmi series in terms of design quality & pricing as well.
  • The brand is said to focus on young people.
  • Xiaomi is said to rope in influential personalities for endorsing the new brand & smartphones to follow ahead.
  • The leaked image of the alleged smartphone looks very similar to the recently launched OnePlus 5and Apple iPhone 7 Plus.
Xiaomi, once dubbed as the “Apple of China”, inaugurated its first Mi Home Store in India & aims to add around 100 Mi Home Store by the year 2018. The company is also diversifying towards IoT devices, like smart TVs, set-top boxes, air purifiers, water purifiers, rice cookers, robot vacuums, fitness trackers, & even shoes.


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