Usha bets on sewing machines, cooking appliances to drive growth by 25%

  • Usha International, having the turnover of Rs. 2200 crore in the last fiscal year, is expecting to grow its mainstay segment sewing machines and cooking appliances by 25 percent in 2017-18.
  • “We are eyeing a 50 percent growth for cooking appliances and around 10-12 per cent for sewing machines, so the total of the two would be around 25 percent,” Usha International VP, Marketing, Jayati Singh told PTI.
  • “Sewing machines and cooking appliances together contribute to roughly 35-40 percent of the overall revenue for the company,” she said.
  • Expanding its reach to every channel of distribution and not leveraging only on e-commerce, Usha International strives to make itself omnipresent
  • Usha International, the market leader in sewing machines and cooking appliances has tied up with Amazon, Flipkart and snapdeal and other e-commerce sites along with focusing on retail outlets to capture the rural market.
  • Jayatisingh said, “The focus is to have a good balance between visibility in metros and the rural areas and we will look at traditional trade, modern trade and e-commerce for distribution.”
  • The company has been focusing on three domains – retail and distribution expansion, promotions and advertising and R&D and manufacturing.

[row][third_paragraph]                         Picture Credit:

Sakshi Natha

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Yash Rathod


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