Despite e-commerce rise, offline stores generate 91% sales: Study

  • A study Zebra technology claims brick and mortar stores still generate 91% of sales globally.
  • 1700 people working in retail segment were surveyed in 2016 to carry out this study.
  • Asia pacific region was also considered with 28% sample size.
  • 73% of retailers will be reinventing their stores with sensors and analytics to drive customer satisfaction.
  • Asia pacific retailers feel that for retaining their business it is important to integrate e-commerce and offline platform.
  • By 2021 most of the stores will be reinventing themselves to find out shoppers’ behaviour for smarter merchandising.


Leave a Comment

Your email address will not be published. Required fields are marked *