Marketing India, Unitedly

  • Incredible India, Make in India, God’s own country, these are some of the eye catching campaigns to promote the country, but are these pitched perfectly?
  • Even though the Union Ministry of Tourism, is now trying to bring some convergence in the marketing of the nation. It hopes to make the Incredible India, the mother campaign on which the State tourism and industry campaigns can piggyback.
  • This year, the ministry is proposing a convergence of campaigns that they hope will come about by sharing the media plan. Incredible India campaign is a brand-building one, enhancing perception about the country.
  • But the State tourism campaigns have specific offers enabling a buy decision. Suppose the Incredible India campaign is run for 2 months and it creates a momentum for say, Madhya Pradesh to build on that with a ‘Heart of Incredible India’ campaign.
  • This year the co-ordination is a lot better and there is more collaboration in the Incredible India campaign.
  • The media should understand while doing its media strategy that there is a difference between a traveller and a tourist. The traveller is the core audience and that should be factored into the business strategy.
Source: http://bit.ly/2oahmOy
 

[row][third_paragraph]                         Picture Credit:

Chahal Popli

[/third_paragraph][third_paragraph]  [/third_paragraph][third_paragraph]                         Posted by:

Yash Rathod

[/third_paragraph][/row]

11 thoughts on “Marketing India, Unitedly”

  1. Hi, i think that i noticed you visited my blog so i got here to return the choose?.I’m
    trying to find issues to improve my site!I suppose its adequate to
    make use of a few of your ideas!!

  2. Hi there, just became alert to your blog through Google, and found
    that it is truly informative. I am going to watch out for brussels.
    I will appreciate if you continue this in future. Numerous people will be benefited
    from your writing. Cheers!

  3. I blog quite often and I genuinely thank you for your content.
    This article has truly peaked my interest. I will book mark your website and keep checking for new information about
    once per week. I opted in for your RSS feed as well.

  4. When someone writes an paragraph he/she keeps the idea of a
    user in his/her brain that how a user can be aware
    of it. Therefore that’s why this piece of writing is outstdanding.
    Thanks!

  5. Howdy I am so happy I found your website, I really
    found you by accident, while I was searching on Google for something else, Anyways
    I am here now and would just like to say thank you for a tremendous post and a all round thrilling blog (I also love the theme/design), I don’t have time to read through it all at the moment but I have bookmarked it and also included your RSS
    feeds, so when I have time I will be back to read a great deal more, Please do keep up
    the excellent jo.

  6. Hey there, You’ve done an incredible job. I’ll definitely digg it
    and personally recommend to my friends. I am confident they’ll be benefited from this website.

  7. Heya i am for the primary time here. I found this board and I to find It truly
    useful & it helped me out a lot. I’m hoping to present something again and aid others
    such as you aided me.

  8. Excellent blog you have here but I was wanting to know if you knew of any
    user discussion forums that cover the same topics talked about in this article?
    I’d really like to be a part of community where
    I can get feed-back from other knowledgeable individuals that share
    the same interest. If you have any suggestions, please let me know.

    Many thanks!

Leave a Comment

Your email address will not be published.