Zomato has launched a premium membership program called Zomato Gold in Dubai & Abu Dhabi, for which the company has partnered with over 200 restaurants, bars and lounges.
Zomato Gold allows consumers to subscribe to quarter, semi-annual or annual membership to get exclusive offers on drinks at various pubs and restaurants.
The company plans to launch two new initiatives a membership feature called Zomato Gold and creating kitchen spaces under Zomato Infrastructure Services.
Gold will be made available in Delhi, Mumbai and Bengaluru in June.
Such subscription-based models can help companies to strengthen its brand, increase customer stickiness and build a loyalty programme that will increase repeat orders.
