Zomato launches premium membership, to introduce it in India in June

  • Zomato has launched a premium membership program called Zomato Gold in Dubai & Abu Dhabi, for which the company has partnered with over 200 restaurants, bars and lounges.
  • Zomato Gold allows consumers to subscribe to quarter, semi-annual or annual membership to get exclusive offers on drinks at various pubs and restaurants.
  • The company plans to launch two new initiatives a membership feature called Zomato Gold and creating kitchen spaces under Zomato Infrastructure Services.
  • Gold will be made available in Delhi, Mumbai and Bengaluru in June.
  • Such subscription-based models can help companies to strengthen its brand, increase customer stickiness and build a loyalty programme that will increase repeat orders.
Source: http://bit.ly/2nrNU6S

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