State Bank of India Rebrands Its Corporate Website

  • The State Bank of India (SBI) announced the rebranding of its website as bank.sbi.
  • According to SBI, the new domain name bank.sbi is the highest domain protocol known as generic top-level domain (gTLD), an official statement said.
  • “The SBI group has several businesses. For those wanting to do banking or want to know about the bank, it is easier to type out www.bank.sbi.” M.K. Rekhi, General Manager -Social Media.
  • The SBI group having a presence in insurance, mutual fund and card may also go for such Generic top-level domain (gTLD).
  • With this, SBI has become the first banking organization in India to use a gTLD for its online presence and providing an exclusive experience of assurance and security to its customers.
  • “SBI being the largest bank has always been the pioneer in adapting new technology. SBI has always believed in providing high-tech yet secure internet experience to its customers. Bank’s own gTLD is another step in this direction,” SBI’s Chairman Arundhati Bhattacharya said in a statement.
  • SBI’s own gTLD aims at simplifying the digital experience of customers and brings in enhanced security against phishing and lookalike websites.
  • Due to its non-replicability, a gTLD site like “.sbi” conveys an assurance to the customer that the site is authorized, genuine and is not an inappropriate or phishing site.
  • The existing site of sbi.co.in will continue till customers get used to the new avatar of SBI’s secure website.
***Generic top-level domains (gTLDs) are one of the categories of top-level domains (TLDs) maintained by the Internet Assigned Numbers Authority (IANA) for use in the Domain Name System of the Internet.
Source: http://bit.ly/2lrDfFt

 

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