The Hindu, India’s national newspaper since 1878, has undergone a design reboot. It has gone back to contemporary design, sharper packaging and re-energised content.
The transformation underlines the organization’s commitment to distinctive journalism and serving genuine readers, while upholding the core values of credibility and accurate reportage.
Currently, as the reader is placed at the epicentre of all content changes, there would be more news and stories related to cinemas, business, international and sports through the week.
A single, comprehensive All-India edition of The Hindu will be circulated in the North with supplements carrying content in Mumbai and Delhi. In the southern cities, The MetroPlus will carry a theme every day, with cinema content published daily.
The design has been used to communicate content rather than compete with it for attention. The effort has been to merge the 2 seamlessly and produce a look that favours cleanliness over clutter.
After many years of being priced at Rs8, it will now be available at Rs10. For sports enthusiasts, the Saturday edition will carry 2 additional pages of sports news.
