ENTERTAINMENT

With an aim to grow operations by expanding into new markets, Zee Entertainment Enterprises Limited (ZEEL) on 21st April 2017 announced its foray into Poland. The channel will shortly launch a specially customized version of Zee.One, its dedicated Bollywood film and entertainment channel for Polish audiences. ZEEL has focussed on expanding and strengthening their position

Millennials (ages 18-34) view and share WTF (weird, trending and fun) content on apps most of the time. Viralshots was launched with the intent of providing short stories for entertainment and fun. With just 18 months of its launch, Viralshots has achieved highest user engagement of 15 minutes per user on per day basis. Millennials

Nickelodeon, the kids’ entertainment cluster fromthe Viacom18 portfolio, has announced its content and consumer engagement plan to lure kids during their summer vacations, this year. It runs channels like Nick, Sonic, Nick Junior & Nick HD+. Nickelodeon will be coming with a new detective action comedy series, “GattuBattu”, new episodes of its existing shows, a theatrical

The producers of Bahubali-2 are planning to rope in around 10-12 brands for co-branding, TV commercials, outdoor activities and promotional initiatives for the film. The movie which has become a brand now, is set for release in April, 2017. Nestle,which is an officially announced brand, is expected to bring special packaging for Bahubali with the

PVR Cinemas joined its hands with HP India to launch Asia’s first HP Virtual Reality (VR) Lounge at PVR ECX, Mall of India, Noida & becoming India’s first multiplex to bring in a never-before experience for its users. 10 such virtual reality lounges across PVRs will be rolled out in India. PVR ECX has four VR pods,

Superstar Shah Rukh Khan’s business acumen is well known. He is known for out-of-the-box ideas for promoting his films that often earn higher than expected returns. He has smartly build assets beyond movies, in sports and kids entertainment space. The actor should take a look at the characters he portrays on screen. Off-late his films

DEN Networks has launched its user-friendly streaming platform DEN TV+, for its subscribers to watch content on the go. The platform is available on android and iOS devices. DEN TV+ would provide streaming of 130 channels, more than 2500 movies and recorded videos. The service is currently free of cost as an initial offer. It

Aiming to further strengthen its presence in Africa, Zee Entertainment Enterprises Limited (ZEEL) announced its entry into Mali, with the launch of its leading channels, Zee Magic and Zee Cinema. Zee Africa is also partnering with Africa’s largest DTH platform, DStv, for the launch of Zee Bollymovies. Zee is making further inroads into the continent

At the just concluded Academy Awards, the presenters mistakenly read the Best Picture wrongly as ‘La La Land’ instead of ‘Moonlight’, as they received an incorrect card. The mistake was quickly rectified, but not before Pricewaterhouse Coopers (PwC), the company which handles the award process, took a huge hit. It has been doing this process