Superstar Shah Rukh Khan’s business acumen is well known. He is known for out-of-the-box ideas for promoting his films that often earn higher than expected returns.
He has smartly build assets beyond movies, in sports and kids entertainment space. The actor should take a look at the characters he portrays on screen. Off-late his films have been getting a lukewarm response.
While Chennai Express and Happy New Year did well, but films like Raees, Dilwale and Fan were modest in comparison. Shah Rukh Khan needs to see this sign and play roles that have substance or his brand value will keep going down.
A leading marketing and talent solutions company is of the opinion that he should play roles meant for his age like he did in Dear Zindagi. His brand value has already started to erode.
Shah Rukh Khan is no longer the preferred choice of most leading brands. It can be seen that his counterpart, Salman Khan has been street smart to pick movies which are rich in content like Bajrangi Bhaijaan and Sultan.
Even Akshay Kumar has evolved into a versatile actor. He is as of today, the most bankable star in Bollywood. SRK’s stardom may collapse like a pack of cards if he doesn’t go for an image makeover.