Nickelodeon Strengthens Content Game for Summer, Goes Aggressive on Marketing it

  • Nickelodeon, the kids’ entertainment cluster fromthe Viacom18 portfolio, has announced its content and consumer engagement plan to lure kids during their summer vacations, this year.
  • It runs channels like Nick, Sonic, Nick Junior & Nick HD+.
  • Nickelodeon will be coming with a new detective action comedy series, “GattuBattu”, new episodes of its existing shows, a theatrical movie ‘Motu Patlu King of Kings’ (released last year) on television. In addition to that, Nick will air a new movie ‘Motu Patlu in Dragon World’.
  • The brand is planning to market the upcoming shows and new episodes aggressively across media platforms.
  • The expansive marketing campaign will have promotions with an extensive cross-channel plan, large scale on-ground, ambient engagement and interesting on-line interactivity.
  • Adding to this will be the on-ground initiatives like retail and mall partnerships (Phoenix, Ambience, and Vivianaetc), multi-city promotions.
  • The channel has associated with Mc Donald’s to air the show promos across 300 screens.
  • GattuBattu themed games, van activations in Tier 2 cities and meet-and-greets at various gaming zones such as Funcity will introduce the duo as well as allow kids to engage with the characters.
  • Nickelodeon also invests in engaging with kids on the digital platforms through games. It claims to get around 1.6 lakh game installs on Play Store every month.
  • No matter which age group your brand serves, the only key to keep your consumers engaged is offer them with unique content of their preferences and likes which they can relate to in an innovative manner at the right time.
Source: http://bit.ly/2o4BfVd

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Ankit Patel

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Yash Rathod

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