Myntra has announced the launch of its biannual sale event, ‘Big Fashion Gig’ from April 8 to 10, which aims to be a low-discount event pegged on exclusive brands, the launch of a new line and style events by celebrities on the platform.
The company has tied up with third-party logistics providers apart from Ekart and in-house unit Myntra logistics for timely deliveries during the event.
While the discounts have come down compared to last year, the event is aimed at showcasing brands by building unique propositions for customers such as guaranteed `never-on-discount’ brands and other features. The platform has also created a marketing programme around the event on digital and ATL (above-the-line) channels.
The event, which is likely to give a 3X boost to average sales on Myntra, will see the launch of 35 new brands including international names such as Dorothy Perkins, Next, Aeropostale, Forever 21 Men, Clinique, Bobbi Brown, Corelle and Howards.
The event will also see 50 celebrity events including those by DeepikaPadukone and others.
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