The Nivea deodorant commercial included a picture of a woman and the slogan “White is Purity.”
The ad was posted on Nivea’s Middle East Facebook page with the caption: “Keep it clean, keep it bright. Don’t let anything ruin it.”
After this post, the social media users accused the brand of being racist and insensitive due to which it has withdrawn its controversial ad, CNN reports.
This is not the first time when the brand has been termed as racist as back in 2011, it apologized for an advertisement that featured what appeared to be a mask of a black man with an Afro hair style and a beard.
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