Nivea withdraws its ‘White Is Purity’ ad

  • The Nivea deodorant commercial included a picture of a woman and the slogan “White is Purity.”
  • The ad was posted on Nivea’s Middle East Facebook page with the caption: “Keep it clean, keep it bright. Don’t let anything ruin it.”
  • After this post, the social media users accused the brand of being racist and insensitive due to which it has withdrawn its controversial ad, CNN reports.
  • This is not the first time when the brand has been termed as racist as back in 2011, it apologized for an advertisement that featured what appeared to be a mask of a black man with an Afro hair style and a beard.
Source: http://bit.ly/2oLtwxN

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Ankit Patel

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Yash Rathod

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